Discover Top Posts Tagged with #brandcast2018

YouTube takes control of Vevo music video ads

Vevo has struck a deal with YouTube that will significantly change the ads you see played on your favorite artist’s music videos, ReCodehas reported. Rather than ads for other Vevo videos, as you mostly see now, you’re likely to see the same ads that Google puts on videos from its “preferred” channels. That’s because YouTube will be able to sell Vevo clips directly to its own advertisers,…

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