MyStarbucksIdea listen to you.
MyStarbucksIdea.com is an online platform that has been launched in 2008 by the big corporation Starbucks and it can be considered as a well functioning example of  “Brand Community”. It is characterized by a strong connection with consumers, by shared values and traditions and by a deep sense of moral responsibility.Â
If you have a look at the platform (on the following link: https://www.starbucks.com/coffeehouse/learn-more/my-starbucks-idea ) you will easily notice yourself from the way it is structured, how it is all about costumers ideas. You can make suggestions, you can look at recent ideas, successful ideas, past ideas, realized ideas and you can send your own too of course, with no restrictions.Â
The platform opens and introduces itself with an already complete statement: “ You know better than anyone else what you want from Starbucks. So tell us. What's your Starbucks Idea? Revolutionary or simple – we want to hear it. Share your ideas, tell us what you think of other people's ideas and join the discussion. We're here, and we're ready to make ideas happen. Let's get started. “ Â
Infact, they listen carefully to costumers wishes and proposals and take widely in consideration their tastes, on the basis of which they have been able to enhance Starbucks business and make it more and more famous.Â
The most recent example of a realized idea is the now-available in limited edition color-changing Unicorn Frappuccino, clearly reflecting a more general “passion of the moment” that has affected many other brands outside the food and beverage industry:
 https://www.starbucks.com/menu/drinks/frappuccino-blended-beverages/unicorn-frappuccino-blended-cr%C3%A8me
















