Have you read already the Brand Mash-Up book written by me and Maria Ekström? Mash-ups are the newest and most innovative method for gaining traction and building value for your brand. Brand mash-ups are also often called brand partnerships, brand endorsements, and brand collaborations. Brand mash-ups represent different processes for either connecting existing brands with each other or connecting new brands with established ones. The book covers various examples of partnerships, from luxury brands teaming up with sneaker manufacturers to clever gaming and design collaborations. Buy here:
UK: https://www.amazon.co.uk/Brand-Mash-Up-Collaborations-Partnerships-Re-Invented/dp/9517994877
US: https://www.amazon.com/Brand-Mash-Up-Collaborations-Partnerships-Re-Invented-ebook/dp/B07WPF2YFG
