#brandprotectionsolutions

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Advertise Fearlessly: Best Practices for Brand Safety in the Digital Ecosystem

The problem of advertising adjacency issues is even more serious in the digital world. While TV advertisers know exactly what content will be shown along with their ads, this isn’t true for most online advertisers. While the Applebee incident might have been the result of oversight, the truth is that with TV ads, advertisers have the freedom to make decisions in the interest of their brand safety best practices.

Brands using programmatic advertising have little to no control over where their ad is published. Even in the cases where the brand can exercise control over who publishes their ads, vetting individual publishers can prove to be a complex and time-consuming task.

While paving the way through the turbulences of digital advertising, advertisers can still advertise with confidence with the right solution in their hands. mFilterIt empowers advertisers to leave a sigh of relief when advertising by providing the assurance that their ads are placed in a safe environment.

mFilterIt’s brand protection solutions help to detect unsafe ad placements adhering to the GARM guidelines. It also analyses the content beside the ad placement based on contextuality and relevancy and ensures the ad is placed in a safe and relevant ad placement.

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Investcorp Europe Acquisition Corp I And OpSec Group Secure Investment From SAKATA INX

The Investcorp Europe Acquisition Corp I (Nasdaq: IVCB), a special purpose acquisition company, and OpSec Group, a leader in intellectual property management and brand protection, have announced a strategic investment from SAKATA INX Corporation through unsecured convertible loan notes issued by OpSec. After the proposed business combination closes, these loan notes will convert into common shares of OpSec Group, the newly combined company.

OpSec's CEO, Selva Selvaratnam, highlighted their support and investment in OpSec's public offering and expressed excitement for fortifying their partnership with SAKATA INX. He emphasized the teamwork involved in creating market-specific solutions for strong trademark protection.

SAKATA INX President and CEO Yoshiaki Ueno thanked OpSec for the relationship and underlined the company's dedication to offering complete brand protection solutions.

Read More - bit.ly/47cTStQ

[mfilterit]

Why Brand Safety is an Immediate Concern in India?

Brands have to repeatedly reach out to the same set of users, and they need to live up to the reputation to knock the same doors again and again. The Indian broadband subscriber journey has been incredible over the past decade. By the end of 2020, India had over 747 million broadband subscribers over wireless and wired mediums as against a mere 10.92 million in December 2010. The threshold of defining broadband has also doubled from 256 KBPS to 512 KBPS. These broadband subscribers have becom

The progress of Indian broadband subscribers over the last ten years has been remarkable. As of the end of 2020, India had a staggering 747 million broadband subscribers who accessed the Internet via wired and wireless mediums, compared to just 10.92 million in December 2010. Additionally, the definition of broadband has also increased from 256 KBPS to 512 KBPS. Nowadays, broadband subscribers are almost equivalent to internet subscribers in India since narrowband technologies make up a negligible portion of the overall subscriber base.

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Counterfeit goods – knock-off versions of branded products – have become a major problem in recent years. These fake items are often of poor quality and can pose a serious threat to consumer safety. In addition to this, the sale of counterfeits can have serious consequences for the economy, as it undermines the profits of legitimate businesses and results in lost jobs.

Check out the complete blog here: https://ennoventure.com/blogs/joy-of-safe-gifting/

[mfilterit]

Changing Role of Marketers With Respect to Brand Safety

Brands are increasing advertising budgets to reach more and more customers. The onus now lies with the brands and CXOs and the marketers.

We're living in a world of connected technologies. With social distancing norms in place, digital has become the new way of connectedness. From our daily routines to spending habits, social interactions to travel aspirations, digital adoption has become the new normal and will remain in times to come.

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Tackling Brand Safety in a Mobile-First Environment

Reports indicate that India will have about 829 million smartphone users by 2022, thus paving the way for brands to target a vast pool.

There's no denying that millennials and genz's of today prefer communicating via social media, texts, email than talking on the phone. This is now becoming pervasive across users of all ages, especially in the COVID-19 era. Phones today are no longer just a smartphone, but it encompasses all facets of life for a user. This is the new era of smartphone usage where the device is moving past the only communication stage.