#brandrelationships

[daustoofficial]

Corporate gifting should feel intentional not seasonal

Corporate gifting is usually based on a calendar as opposed to relationships. Holidays, end of year shutdowns, quarterly achievements.

Corporate gifting is usually based on a calendar as opposed to relationships. Holidays, end of year shutdowns, quarterly achievements. Though it is important, the timing of gifting that comes at foreseeable times may begin to become automatic. Gifts become meaningless when they become habitual. When they are deliberate they establish attachment.

[lmntsmarketing]

Happy #MarketingMonday and #Bankholiday! It's time to rmember: Treat your customers how they want to be treated. Understand their preferred buyer's journey and you will be on to a winner. #Ogilvy was right.