#dausto

[daustoofficial]

Voice-Activated Branded Merchandise: Future or Fad?

As digital technology continues to influence many aspects of life today, we're seeing how much branding and giving away of branded items is

As digital technology continues to influence many aspects of life today, we're seeing how much branding and giving away of branded items is also seeing significant advancements due to these same technologies as well.

A current trend that has received a lot of attention is that of "voice-controlled" company's branded merchandise like smart speakers that feature logos on their products or voice-controlled desk organizers. The question now becomes; Is voice-activated branded merchandise here to stay or will they simply be considered a passing trend?

[daustoofficial]

Why Corporates Should Copy Restaurant Plating for Gift Hampers

Because the principles behind restaurant plating can completely transform corporate gift hampers, elevate business gifts, and turn luxury co

Okay, hear me out. You know when you go to a restaurant, and before you even taste the food, you’re already impressed? The plate looks unreal. The sauce is brushed just right. The garnish looks intentional, not accidental. You almost don’t want to touch it.

[daustoofficial]

UV Printing: Creating Durable Prints That Last Longer

In our modern branding marketplace today, companies want prints to last—whereas they only wanted prints to look nice, now they expect prin

In our modern branding marketplace today, companies want prints to last—whereas they only wanted prints to look nice, now they expect printed materials to have an extended lifespan (i.e. durability) and an exceptional level of quality (i.e. Premium Finishes). As such, UV Printing technology represents not only a modern printing solution, but it also represents one of the most efficient and effective printing solutions in terms of delivering results through high-performance, reliability, and durability.

[daustoofficial]

A Good Corporate Gift Shouldn’t Look Like Marketing

Most brands hesitate to be open about the tough realities of the corporate gifting landscape. When the look of a corporate gift resembles a

Most brands hesitate to be open about the tough realities of the corporate gifting landscape. When the look of a corporate gift resembles a company's logo or branding (an ad), it no longer qualifies as a gift; therefore, it turns into just another piece of "merchandising for sale to consumers".

With consumers being bombarded daily by countless companies from digital platforms, the opportunity to emotionally engage with customers through the corporate gift has never been higher; however, this opportunity has been largely missed by brands that decide to slap their logos all over and implement any kind of sales message on their promotional products.

[daustoofficial]

Sublimation Printing: Why Some Prints Never Fade

When it comes to branding and personalization, longevity is just as important as the visual appeal of the print itself. A logo that fades, c

When it comes to branding and personalization, longevity is just as important as the visual appeal of the print itself. A logo that fades, cracks, or peels away reduces the overall appearance of the product as well as how consumers view the brand. This is where sublimation printing excels. Sublimated prints not only look great on day one, but they remain as bright and bold years later, even after extensive use and washings.

[daustoofficial]

Embroidery vs Printing: Choosing Texture Over Ink

When it comes to custom merchandise and branding, companies frequently confront the question of whether to embroider or print their items. E

When it comes to custom merchandise and branding, companies frequently confront the question of whether to embroider or print their items. Each method has its strengths and weaknesses, as well as distinctive properties, so it will ultimately be determined by what type of product is needed for the company (i.e. Corporate Gifts, Corporate Apparel, or Promotional Products), how long they are expected to last, and how the company wishes to represent itself through the use of these products.

[daustoofficial]

The Unboxing Gap: Why Most Corporate Hampers Fail in the Final 30 Seconds

The way companies give gifts to their employees has changed over time. Business gift budgets are larger now, product quality has greatly inc

The way companies give gifts to their employees has changed over time. Business gift budgets are larger now, product quality has greatly increased, and brands have put a lot of thought into what goes inside a corporate hamper.

Yet even with all of the work that has gone into creating corporate hampers, they still typically perform poorly during the most crucial part of a recipient's interaction, which is the last 30 seconds of opening a gift.

[daustoofficial]

The Science of ‘Gift Fatigue’: When Too Many Gifts Backfire

Corporate gifting is an opportunity to strengthen relationships with employees, enhance brand recognition, and show appreciation to others t

Corporate gifting is an opportunity to strengthen relationships with employees, enhance brand recognition, and show appreciation to others through useful items. Corporate gifting often leads to increased employee engagement and loyalty to an employer.

However, behavioral science reveals that this assumption is false, and that many organisations fail to recognise the importance of gift fatigue in corporate gifting programmes.