Jul 6
What is Brand Safety? The Role of Brand Safety in Digital Advertising
Imagine this: your audience associates your brand with inappropriate content that you never had the intention of funding.
Recently, advertisers raised concerns when their ads on Spotify were found appearing alongside sexually explicit audio content. The issue wasn’t the platform but the association.
These brands never intended to be associated with such content. The ads were placed through automated digital advertising systems designed to maximize reach and efficiency. Yet, the brands got associated.
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