US sites pushing misinformation are proliferating, aiming to look like reliable sources as local newspapers close down
Eric Berger at The Guardian:
Political groups on the right and left are using fake news websites designed to look like reliable sources of information to fill the void left by the demise of local newspapers, raising fears of the impact that they might have during America’s bitterly fought 2024 election. Some media experts are concerned that the so-called pink slime websites, often funded domestically, could prove at least as harmful to political discourse and voters’ faith in media and democracy as foreign disinformation efforts in the 2016 and 2020 presidential elections. According to a recent report from NewsGuard, a company that aims to counter misinformation by studying and rating news websites, the websites are so prolific that: “The odds are now better than 50-50 that if you see a news website purporting to cover local news, it’s fake.” NewsGuard estimates that there are a staggering 1,265 such fake local news websites in the US – 4% more than the websites of 1,213 daily newspapers left operating in the country.
“Actors on both sides of the political spectrum” feel “that what they are doing isn’t bad because all media is really biased against their side or that that they know actors on the other side are using these tactics and so they feel they need to,” said Matt Skibinski, general manager of NewsGuard, which determined that such sites now outnumber legitimate local news organizations. “It’s definitely contributed to partisanship and the erosion of trust in media; it’s also a symptom of those things.” Pink slime websites, named after a meat byproduct, started at least as early as 2004 when Brian Timpone, a former television reporter who described himself as a “biased guy” and a Republican, started funding websites featuring names of cities, towns and regions like the Philly Leader and the South Alabama Times. Timpone’s company, Metric Media, now operates more than 1,000 such websites and his private equity company receives funding from conservative political action committees, according to NewsGuard.
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The left has also created websites designed to look like legitimate news organizations but actually shaped by Democratic supporters. The liberal Courier Newsroom network operates websites in Arizona, Florida, Iowa, Michigan and Nevada, among other states, that like the conservative pink slime sites, have innocuous sounding names like the Copper Courier and Up North News. The Courier has runs stories like “Gov Ducey Is Now the Most Unpopular Governor in America,” referring to Doug Ducy, the former Republican Arizona governor. “In contrast, coverage of Democrats, including US President Joe Biden, Democratic Arizona Gov Katie Hobbs, and US Sen Mark Kelly of Arizona, is nearly always laudatory,” NewsGuard stated in a report about Courier coverage.
Democratic strategist Tara McGowan founded the Courier Newsroom and has received funding from liberal donors like Reid Hoffman and George Soros and groups associated with political action committees, according to NewsGuard. “There are pink slime operations on both the right and the left. To me, the key is disclosure and transparency about ownership,” said Franklin. While both the left and the right have invested in the pink slime websites, there are differences in the owners’ approaches, according to Skibinski. The right-wing networks have created more sites “that are probably getting less attention per site, and on the left, there is a smaller number of sites, but they are more strategic about getting attention to those sites on Facebook and elsewhere”, Skibinski said. “I don’t know that we can quantify whether one is more impactful than the other.”
[...] Republican lawmakers and leaders of the conservative news sites the Daily Wire and the Federalist have also filed a lawsuit and launched investigations accusing NewsGuard of helping the federal government censor right-leaning media. The defense department hired the company strictly to counter “disinformation efforts by Russian, Chinese and Iranian government-linked operations targeting Americans and our allies”, Gordon Crovitz, the former Wall Street Journal publisher who co-founded NewsGuard, told the Hill in response to a House oversight committee investigation. “We look forward to clarifying the misunderstanding by the committee about our work for the Defense Department.” To counter the flood of misinformation, social media companies must take a more active role in monitoring such content, according to Franklin and Skibinski.
A deluge of “pink slime” websites on both sides of the political spectrum, mostly on the right, that purport to look like real news sites are cropping up to shape political opinion.














