Oct 18, 2016
#BrutalCut
The reality of FGM is hard to completely comprehend. Although it’s illegal in the UK, England saw over 5,700 cases in the past year and unfortunately this number pales in comparison to that witnessed in Kenya. ActionAid’s Brutal Cut campaign is commanding vloggers and bloggers to help the issue in an extremely striking way. The idea is to disrupt social media content by ‘cutting in’ with powerful messages from Kenyan school girls. For instance, popular YouTubers are including this 10 second cut of footage in their videos to raise awareness and money for safe centres that can support girls escaping FGM.
