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5 Must-haves On Every Wine List

This article outlines what types of wine should be included on a Restaurant's small wine list. Sometimes, the most challenging task as a sommelier is being asked to design a small wine list.

Trying to come up with a ‘complete’ list of wines with only 10 or 15 labels is significantly harder than compiling a list of one hundred labels. 

When designing a small list, it is vital that the entire floor staff is well-versed with each wine and able to speak about them to diners accurately and passionately. A small list also means that that the staff can taste each wine (which is something that might not always possible with a larger list) and training your staff on the high notes of the winery’s story as well as the tasting experience should be a priority. You want to ensure that there is something there for everybody, which often means including a variety of styles in both value and icon categories, so use the feedback of your staff to evaluate your selection accordingly. Read more on BTN Academy Articles.

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Overview of the Australian Beer, Wine and Spirit Market

Information on current data and developing trends in the Australian adult beverage industry.

A fundamental understanding of the underlying market is one of the most important factors for brand owners trying to make an informed decision when developing a successful market strategy.

From the increasing importance of monitoring small trend variances to the influence of international market developments, commercial success is shaped by the ability to adapt to industry fluctuation.

Over the past decade the Australian wine, beer, spirit and cider categories have seen a tremendous amount of change. The prompt drop in export numbers across the industry that were seen during the global recession have since rebounded, thanks in part to exchange rates finding favor in some of the country’s largest trading partners, but national consumption numbers are continuing to decline. Import numbers have also slowed and consumers are experimenting more across categories. Read more on BTN Academy Articles.

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How to Export Your Craft Beer Brand to the USA

From packaging to compliance, prepping your foreign craft beer SKU for distribution in the US is an involved process. In this presentation, David Lipman, founder of Drinks Hub, an Australian export company with a particular focus on developing long term distribution partners in the USA, presents his deliberations on pricing, trends and the three tier system.

Insights and Strategies for international craft beer labels looking to penetrate the US market. Read more on BTN Academy Artciles.

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Getting Paid and Managing Risk: Top Three Legal Tips

Exploring the Personal Properties Securities Act, supplying on credit, the Madrid Protocol, and ending distribution agreements on poor performance.

Suppliers are often up against the tough scenario of finding new distribution partners willing to work towards building a healthy market in new territories.

Often, they will sign an agreement before properly seeking advice on the premise that they have found an honest new partner that will successfully distribute their beverages across multiple accounts and territories. A thorough understanding of your legal position and proper due diligence prior to signing distribution agreement will limit your chances at being vulnerable to unpaid invoices and international trademark battles. Read more on BTN Academy Articles.

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Getting Your Wines into the UK

Wine brands looking to export to the UK have to adhere to file obligatory paperwork to ensure their products meet industry requirements. Whether your brand originates from a member country of the EU or not, there are certain UK wine laws independent of those set by EU trade treaties.

Information on international trade regulations and selling wine in the UK.

Wine brands looking to export to the UK have to adhere to file obligatory paperwork to ensure their products meet industry requirements. Whether your brand originates from a member country of the EU or not, there are certain UK wine laws independent of those set by EU trade treaties. This brief guide explains what UK agencies you are responsible for registering your wine to and what licenses and certifications you will need to secure. Read more on BTN Academy.