#bufferblog

[mark9049]

Conclusion

During my time following Buffer Blog, I kept going back to one of our early lessons where we discussed how a social brand behaves.

RELEVANT, RESONANT and AUTHENTIC.

Buffer blog provides in-depth analyses of trending topics in various areas of importance to the social media and digital marketing world. Their posts are based on experience, statistics, research and field tests. 

Their articles are well-written, entertaining and provide countless tools, tips and links that I’ve already found myself referring back to again-and-again. 

The writers actively engage with people In the comments section, and not just by posting an emoji or liking a comment. They ask questions, comment back and seem to genuinely want to hear from their followers.

This would be one of my main takeaways from this assignment. That behind every profile pic (with a few exceptions) there is a real person and social media marketing should focus as much on the social aspect of things as it does on the marketing.

I would highly recommend Buffer blog to anybody with a product or service who wants to establish or grow their presence on social media. 

[mark9049]

Social Media Engagement #3

I also shared this post via Twitter. My tweet made 69 impressions and did not generate any engagement.  I @ mentioned Buffer in my tweet but I did not receive any engagement from them.  I will keep an eye on this post to see if they ever do acknowledge my tweet, and if so, how long it takes. 

[mark9049]

Social Media Engagement #2

Instagram

After reading this post I scheduled the Instagram post below in the Buffer app. It was a quick and easy process and I will definitely be incorporating scheduled posts into my social media marketing strategy. I think it would help me save time and post more consistently.

Note: I used 2 George Brown hashtags that I found on their website in my caption and they liked and commented on my post.