#burgerkinguk

[stripeboy0621]

[stripeboy0621]

[cameronthetumblewumble]

First day of the weekend, about to tuck into some well-deserved lunch! #saturdayvibes #burgerkinguk (at Winchburgh) https://www.instagram.com/p/CGKYbo_HU1Z/?igshid=1k36jtf42zjta

[scott1984fp]

Thanks: #DeliverooUk / #Deliveroo / @Deliveroo / @DeliverooUk & #BurgerKingUk / #BurgerKing / @BurgerKing / @BurgerKingUk For Doing Deliveries Of Burger King AGAIN :) #Uk (at Bedford, Bedfordshire, United Kingdom) https://www.instagram.com/p/CBG2ppWBjaF/?igshid=10urkwit4996z

[sekerenews]

Burger King Is Removing Plastic Toys from Kids Meals in the UK

Burger King recently announced a new initiative in the UK. The initiative will see the fast-food brand removing plastic toys from its kid’s meal in the UK. They are also offering to meltdown unwanted plastic toys for recycling too. The brand is calling the initiative “the meltdown”.

About Burger Kings Meltdown Campaign

The fast-food chain’s sustainability initiative, ‘The Meltdown’ is being led by agency Jones Knowles Ritchie. It will see all plastic toys removed from its Junior Meals and melted down for good.  Burger King plans to promote the initiative through an online film, as well as out-of-home, in-store, PR and experiential. Burger King plans to run the campaign across over 500 Burger King Restaurants across the UK. The donation drive for the plastic will run between 19 to 30 September. The donation drive will encourage children to make donations for a free King Junior meal alongside the purchase of an adult meal. They also plan to use special edition sticker sheers, Meltdown crowns and Meltdown King Junior Meal boxes to promote the campaign.

Burger King Speaks on the Meltdown Initiative

Fernando Merchado, chief marketing officer of Burger King made the announcement about the initiative through a tweet. In a statement, he stated that they are a global brand and that the UK market will be leading the way in making this first step towards change. According to the brand, this campaign is part of its wider commitment to reducing plastics. He mentioned that work is currently underway across all of their markets to look at how they can completely move away from non-bio-degradable plastic toys by 2023.   As of tomorrow #BurgerKing #UK will be removing plastic toys from our kids meals. Bring in ur unwanted plastic toys to our UK restaurants between Sep 19-20th and we'll recycle them into new ways to play. pic.twitter.com/OXQ2ryrYaE — Fer Machado (@fer_machado123) September 18, 2019 Katie Evans, marketing director at Burger King UK also spoke about the campaign. She stated that removing plastic toys from their kids’ meals represents a huge step for the brand in the UK and they knew they couldn’t do it quietly.  She talked about how JKR presented them with a provocative idea that demonstrates the engagement they are looking for. Evans stated that this campaign is an opportunity for the brand to lead radical change in the industry. The brand is determined to finding how they can positively contribute to finding new, more sustainable solutions, long term. Read the full article

[harveyster]

Cheeky Cheeseburger? Well they still do ‘em! #itwouldberudenotto #cantbeataclassic #burgerkinguk (at Burger King) https://www.instagram.com/p/B1t0vvDhXwYM7ZTicS-PziqZ1JisjsS_u-rm6o0/?igshid=m4j32rjm9b4