Jun 23, 2018
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Client - Wonga
Target Audience Insight - The over-riding attitude towards Wonga is identified as untrustworthy and dangerous, due to misconceptions that interest rates are extortionate.
Objective - Remove Wonga’s fear factor.
Proposition - A Wonga loan is nothing to worry about.
Hook - Visually represent Wonga’s 0.8% daily interest rate.