Public Relation
I voted for the "On the Edge" agency for MBTA. This group started talking about the issues that mostly hit this company, and it came to the conclusion that MBTA was dying due to its financial related problems, not having sufficient money to fix it and losing millions of dollars every year. Then they started talking about the strategy, and that's the reason I chose this group. They exposed in a clear, efficient and original way, giving the impression that they knew exactly what they were doing. The idea was really original: having different trains sponsoring different brands (Dunkin' Doughnuts ect.) so that the company could gain more money and fix all of its problems. At first it seemed a bit stupid, but meditating over it, I think that in the future, something like that could happen, since our modern society is so close and stuck to advertising and sponsors. Finally another reason why I chose this group, was for its originality: a different, new and modern idea.