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Fixing Old or Broken Content

One of the initial stages to generating adaptive content is making yourself aware of the content you already have. Therefore, we at Business Development Institute urge you to review your site. However, before you work on a comprehensive content audit, it might be easier to first deal with the expired content. What is expired content? It’s old sales pages, obsolete product pages, and other content which is otherwise outdated. Pages you’ve forgotten about in your archives which greatly need some love. You’ll likely know about a bunch of this content off the top of your head. To correctly attend to additional pages, you might just have to peruse your archives. This may take a while however there are a host of benefits to knowing what’s inside your archives.

Expired Listings, Ended Sales, and Out-of-Stock Products

You can often see expired home listings and job postings on many sites. In both cases, the optimal approach is to update the page, clarify that the house has been sold or the job has been filled. Then, offer the chance to view similar jobs or houses on your site. If you want to simply remove the listing or job, then redirect visitors to the closest category match. It’s important to give visitors the chance to continue to search your site for different options. Once in a while, sites run flash sales or showcase huge discounts on things like StudioPress sites. For each sale, a unique page is created. When the sale is finished, send the page to the corresponding, typical StudioPress landing page. This method works just as well for momentarily out-of-stock physical products or seasonal products, such as swimsuits or winter gear. By cleaning things up, you’ll have a lean, well-groomed site in no time. Plus, it’ll be one that people adore and Google and Bing love.

How frequently do you review your page’s expired content? What are your suggestions for cleaning up your old work? Let Business Development Institute know how you work on content in the comments below.

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The Best Apps for Online Marketers

The mobile app revolution is here. Although today’s consumers rely on their apps more than ever before, there are plenty of options out there that companies can use to increase their sales, to spread brand awareness, and to connect with their target market. With so many resources that can track metrics and perform other important tasks that will help you to take your business to the next level, if you haven’t already looked into this, you may be missing out on fantastic opportunities to build your company. Whether you need to manage social network activity or you are trying to stay on top of the latest trends, here at  Business Development Institute we’d like to tell you about a few apps you won’t want to miss.

 Facebook for Business

Millions of professionals are using this incredibly popular social media site to let the public know more about the products and services they offer and to show their customer base what they can expect when they choose to do business with them. If you are a small business owner, there is no more important platform you can use than this site, and their official app is essential if you want to keep the billions of FB users up to date on how you can improve their lives by bringing them what they are looking for. There are also other companies that offer you this same service, and they are worth looking into. You’ll be surprised how quickly you’ll start getting results once you put this into use.

 Best for Bloggers

Blogging is one of the best ways to really connect with your audience because you can write more in-depth on the topics that interest them than you can on a social media website. If you are using blogs to promote your company, then you should download the WordPress and Blogger apps right away. With these on your hand-held device you’ll be able to publish on the go and from anyplace you happen to be, and you’ll be able to update easily so you can act on ideas and inspiration quickly whenever and wherever you find it. There’s no reason you’ll need to be tied to a desk to reach your customers when you take advantage of these valuable tools.

 Are You LinkedIn?

Although LinkedIn first became known as a place to post your resume, today it is a valuable resource that you can use for much more than a job search. They are offering a whole suite of apps that will connect you with peers and leaders in your industry, build and develop your skills, and reach your full professional potential. Their apps also provide educational resources where you’ll be able to learn in-demand, tech, and creative skills, and they also offer 18 million presentations that you can watch to brush up on the knowledge that will help you to grow your business and to make important connections.

 Time Is Money

One report determined that 78% of small business owners believe using apps saves an average of 5.6 hours per week for the owner. Although good marketing can be expensive, it isn’t nearly as costly as the result of poor marketing, which can cost you customers or even your business if you make any major mistakes. Imagine being able to free-up a half a day of your week that you normally would have devoted to online marketing efforts? At Business Development Institute, we know if you are a busy entrepreneur who is running your own company, that may seem like a dream come true, but it can be your reality if you download these apps and begin using them to their full potential.

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3 Proofreading Tips to Ensure Quality Content

There’s no doubt that proofreading is important. We all make a typo on occasion that can change a word or phrase. These can be hard to spot because they’re actually words. At Business Development Institute, we have an effective proofreading process which helps us find and correct errors before they’re published. Below we share three techniques used on our own writing. if your website isn’t well-known and trusted yet, you’ll want to prove that you treat your content with respect and work to create the best possible experience for the readers.

Proofreading Old School

For this, you’ll need to print out your piece, this just works best, and an opaque object to hold while you do so. Start at the beginning of your piece and cover the second word with the object so you concentrate on the first word in the document. Once you make sure it’s the correct word, amid the correct punctuation, move on to the second word and cover the third. When you’re satisfied with the second word, repeat until you reach the end of your draft. Blocking out the following word in your article forces you to slow down and inspect your writing with an extremely critical eye. Names of companies, products, and people should stand out and you can fact-check them during this time too.

Going Deep

Using a stylus, an eraser on the end of a pencil, a cotton swab, or another pointed object which is soft, pull up your document on your computer and, starting at the beginning, physically underline each word with the object as you proofread. You won’t need to spend more than a few seconds on each word, just long enough to really focus on it for a moment. This is a great way to spot “you’re/your/you” and “their/they’re/there” mistakes. Focusing on each letter will also help you see if you’ve accidentally made a word plural when it needs to be singular, or vice versa. To smooth the process, use your mouse to highlight the line you were editing if you have to look or step away.

Reading in Reverse

A technique to use as a final step before publishing is reading the piece from the last sentence to the first. No matter how many times you’ve gone over an article, proofreading like this helps you, at the very least, to identify weaknesses you may have disregarded previously. During this process, you may notice a word which has been overused or several sentences starting with the same or phrase. Now, you can vary the language so the text will be more interesting. You’ll also frequently find legitimate mistakes, such as the incorrect use of an apostrophe, the misinterpretation of a phrase, such as “beckon call” rather than “beck and call,” subtle typos, such as “top” instead of “stop” or “in” instead of “it.” Using the methods above, read the document in reverse. You’ll give every detail of your content extra special attention. Let Business Development Institute know what tools you use to proofread in the comment below.

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Calls to Action to Generate New Relationships with Customers

When you own a business, it can be frustrating if no one knows about your products or services. So, getting a lot of people to read your content is great. However, maintainable success stems from your devotion to generate one great line at a time and dependably distribute your content. A single article/podcast/video isn’t going to change everything. Plus, many clever content moves have little to do with a piece “going viral” and won’t require massive views. Stop putting pressure on yourself to go viral. Below we at Business Development Institute talk about what you can do now to generate new relationships with customers and collaborators who help build your business.

Ask for Comments

While crafting a thoughtful presentation is great, individual pieces aren’t definitive articles on a topic and they shouldn’t be. Thoroughly expressing a message has a place and an exhaustive guide which attempts to tackle the subject from every angle isn’t going to get read. Instead, it’s better to release the useful material and invite the audience to put in their thoughts. For instance, if you make a list of marketing tools for branding, it’s likely you won’t get to them all. That’s fine. In the comments ask for the readers for other ideas. This opens discussion. Readers, viewers, and listeners who are personally invested in your content will stick around and want to hear more.

Stimulate New Social Media Conversations

When you make your content suitable for social media sites, it increases your chances of getting clicks from your existing followers and interesting conversations about your content will attract people who have never seen your work before. This is old-fashioned word of mouth which occurs organically after you’ve published some great content. And in addition to promoting a piece of content, see how you can generate meaningful interactions which encourage people to visit your website to learn out more. For instance, a captivating photo on Instagram can spark comments, shares, and likes, in addition to incite viewers to read the blog post or listen to the podcast which gives the image context.

Pull in Audiences from Different Platforms

There are quite a few food prep videos on YouTube and the creators show the process of making some really tasty looking dishes. However, do you know what the videos don’t go over? The recipes for the scrumptious food. To find the recipes, viewers have to go to their blog. The videos arrest the attention of individuals who may have not otherwise been aware of their website. Try out this tactic yourself and see if you are able to pull in audiences from other platforms who may not be as exposed to you. Got at more idea? Business Development Institute would love to hear them. Post in the comments below.

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3 Content Mistakes to Avoid (Or Fix Now)

By now you know that, technical details notwithstanding, placement work isn’t distinct from content marketing. It’s a united aspect of content marketing. Marking your content indexable by sites such as Google is part of your craft and a skill you can support with practice. However, even when you place well using those key terms your audience uses, the real test is what occurs when a person clicks through to your site. A quick bounce is never good. To avoid this, you need to focus on content. Since you don’t want to miss any chances to connect with your visitors, examine this list of three common mistakes and how to fix them provided by Business Development Institute.

Visitors Can’t Tell if the Content’s Right for Them

The sites that have the best exposure on sites like Yahoo and Googles for a specific keyword may all look similar at first, so visitors will briefly review the content to see if it covers the assets that are best for them. If the special qualities of your piece and writing aren’t immediately clear, you won’t persuade the individuals you want to draw in that you can satiate their likings. How can you fix this? Don’t try to attract everyone. Attract those who can identify and welcome your personal selling proposition. Your information is right for some visitors and not others and that’s okay.

The Headlines Aren’t Precise

The fastest way to a quick bounce is a basic headline which could be seen on any other site in your industry. In most cases, these limp headlines fail to provide an advantage, or the benefit could be so indefinite that it fails to arrest the attention of the individuals who you actually crafted the content for. They might also be boring. If you convey details about how your content is helpful immediately, you’ll get the attention of those who require that type of help. Instead, aim to pervade your headlines with the core of your personal selling proposition and show your visitors that you’re a match for them right away.

Editing is not Completed

Several websites out there have success releasing a first-draft of their content. If these rough drafts work and can get your message across that’s great. You may need to push yourself further however if your content isn’t striking a chord with the individuals you want to draw in and build relationships with. Rough drafts are called that for a reason. They usually need a once or twice over. They may also contain too much information or tangents which distract readers and make the content less helpful. Editing is about crafting a content experience. You’re working to create a thoughtful presentation of ideas which help solve a problem. Plus, typos happen. You’ll need to go over your content to make sure you get them all. Let Business Development Institute know what you think in the comments below.

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Apps, Ads and How to Use Them to Your Advantage

Every day you can see people on their phones. You need a smart phone or another mobile device with internet access. Not all apps work on all mobile devices. The Android, Apple, Microsoft, Amazon, and BlackBerry mobile operating systems have app stores online where you can look for, download, and install apps. Some online retailers also offer app stores. Some apps are distributed for free through app stores; the developers make money in a few ways. Here at Business Development Institute we can not only help you understand what they are, but how to use them to your advantage.

Apps

Everyone has an app these days. TV shows, web sites, major multinational corporations, even your brother-in-law's taxi firm conducts its business through an iPhone app. Well, apps are basically little, self-contained programs, used to enhance existing functionality, hopefully in a simple, more user-friendly way. You can do pretty much anything you can do on a desktop computer in a phone's browser. They aim to make life easier and tasks better suited to mobile use, so you're less likely to frisbee your phone into the sea in a rage.

Ads

Electronic advertising is advertising that uses the Internet and other forms of digital media to help a business promote and sell goods and services. Some terms that you need to be familiar with are cookies, web banners and pop-ups. Each of these are vital aspects to understanding how to use ads to your advantage. One precaution that should be taken regarding Electronic Advertising is that if it is done poorly it can severely damage the image of the company. You should know that something is published on the Internet it is near impossible to remove it therefore extra care must be taken to ensure that the advertisements are consistently monitored and controlled.

Mobile Pop-Up Ads

Mobile advertising is a method of advertising that appears on mobile devices such as smart phones, tablets or PDAs that have wireless connections. Advertising can take place as text ads via SMS, or banner advertisements that appear embedded in mobile web site, in downloaded apps or in mobile games. It also works hand in hand with mobile marketing which uses personal data collected and technology such as location services to personalize ads based on user preference, habits, or location. Here at Business Development Institute we’ll make it easier for you to know the perks and downsides.

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Get Traffic to your Website

When we talk about content strategy, it’s amazing how often it translates into thinking how do I get more traffic to my site. That’s not new, the quest for viewers and traffic is as old as stores have been around. It matters, quite a bit. Here at Business Development Institute we know how much it means to your business to bring more people there. When you want to persuade, it’s useful to look at the classic “formulas” of copywriting because copywriting is simply persuasion that takes place (partly or completely) without the help of an individual human salesperson.

How Does Copywriting Help?

Copywriting begins with empathy for your customer. You need to know your customer’s hopes and fears, her principles and problems — and then figure out how to help her achieve her goals and ease her pains. Even if you’re not strictly writing to sell a product or service, copywriting is also essential for selling ideas. The art of salesmanship in print is essential to successful web writers because it trains you to ask your reader to take some form of action. This could be as simple as asking your audience to share your infographic or persuading them to join your membership community.

Does Content Marketing Help?

Content marketing means creating and sharing valuable free content to attract and convert prospects into customers, and customers into repeat buyers. The type of content you share is closely related to what you sell; in other words, you’re educating people so that they know, like, and trust you enough to do business with you. Some people will even try to tell you that email marketing is dead. Unfortunately, reality doesn’t agree. In fact, with a strong content marketing approach, email is more powerful than ever, thanks to social media. More fashionable venues like social media and mobile marketing get all the attention.

Do Snappy Headlines Draw People In?

Your headline is the first, and perhaps only, impression you make on a prospective reader. So, from a copywriting and content marketing standpoint, writing great headlines is a critical skill. Without a hook that turns a browser into a reader, the rest of your words may as well be invisible. Remember, what we tell you here at Business Development Institute, every element of compelling copy has just one purpose to get the next sentence read. And so on, all the way down to your call to action. It is obvious that if people stop at the headline, you’re already dead in the water.

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Connecting with Customer in Today’s “Post Digital” World

Today’s customer functions in a ‘post-digital’ world. Here, the limitations between physical and digital are nonexistent. Knowledgeable customers demand a great deal more from brand relationships. They fully expect an experience which is personalized, pertinent, and technically continuous at each touch-base.

In this extremely competitive world you can stay ahead of the competition when your marketing is constantly adapting to modern technology which your customers use each day. At Business Development Institute we have put together a concise list of things which can help you stay in front of customer demands and competitor moves. These stress adaptable marketing which meets the expectations and demands of customers.

Value the Customer Over Their Lifetime

When looking at your customers, focus on the value of each one has over her or his lifetime, which can be as much as 700% more than a customer who values price above all else. These are distinct customers, ones which offer a huge value to your business, are special because they value the product you are marketing and the role it has in their lives. They understand the concepts of peace of mind and long-term investments. They can understand the importance of an advisor. The key factor of these customers, they value relationships. Specifically, with you the seller. By embracing the connection that technology can provide, you can help to build these relationships and gain lifetime customers.

Get Information About You Out There

Before you can build that relationship with steady communication and updates, the customer will want to get to know you. They’ll want to conduct their own research and learn about your options. So, you need to offer valuable information about you on channels like social media, a website, blog, and emails. With a relationship, these channels can work like magic. Studies back up the idea that relationship powers a firm agent-customer connection. When a customer is loyal, he or she will:

·  Renew at a higher rate, if you offer a product which can be purchased again and again

·   Buy more, as in spend more money on each item or over the course of a year

·    Refer others to your business more frequently

Overall, because of the connection you have established these customers are more likely to keep coming to your product and get you more customers through their word of mouth.

Final Thoughts on Connection

Imagine if 50% of your leads were loyal, enthusiastic customers who had a deep personal relationship with you. You’d get a huge amount more sales out of this group for less money spent on marketing than you would if you pursued that group of customers who care about the lowest price. The best way to improve your business and connect with clients in the digital age is to go after and create lasting relationships. Incorporate digital technologies which assist you to connect with customers, and then dazzle them with your responsive, friendly service. We at Business Development Institute would love to hear how relationship building has helped you, so comment below with your success stories.