Business Development Institute

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Digital Commerce Fears

At Business Development Institute, we know what fears you may have when it comes to your digital commerce. Building a business round online products and digital products can be a fearsome, overwhelming task. That is why people need to be prepared for what is around the corner. It is okay to have fears about this process, and we will do what it takes to help you gain the confidence and the drive to succeed. With the right mindset, you can take your fears and utilize them to keep your working hard, asking the right questions, and from taking success for granted. We will keep you from withdrawing from the worthwhile activities, setting you on the road to something better!

 The Most Common Fears

 These fears can keep you on edge, but you can have access to the things that will turn your life around. You should not be deterred by the costs associated with investing money into a business; it costs money to establish and grow any online enterprises. What if you must pay $500 over the course of a year, but what you pay for generates you $3,000 in that year? You can also not get around the fact that growing a business takes time, but it is possible to prioritize goals and gradually build yourself up to where you most want to be. Your goals and missions are not crazy pipe dreams; anyone that longs for success can take charge of their lives, and make the most of establishing and growing a business.

 At Business Development Institute, we will help you to keep your fears in check, so that you have access to the tools and resources that will culminate with you having something better. Get in touch today, and you will see what it takes to get to control your fears, and become successful in the business world!

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Customer Data Platforms

Here at Business Development Institute, we understand the importance of data from your clients. It is important to learn what makes one of these work, and discover what benefits it can bring to your company. No one is better suited to guiding you; we will do our part to make sure people have what they seek. Many companies have grown and become successful since they were able to build strong customer relations, coming to better understand and appreciate the people that utilize their goods and services. Through a combination of data warehouses and channel-centric tools, people are on their way to where they need to be a business managers and owners. You should select tools that will improve your business, too.

 Choosing the Right Ones

The data methods have their own advantages. They store and use data in varied places. The typical siloed approach can make a customer-centric approach to business and analyzing data more difficult. Marketers are looking to build experiences that cater to the way customers interact across the multiple touch points, when and where they want. Traditional data methods can lead to a disjointed and often convoluted experience. Customer data platforms, or CDPs, can help immensely. It enables you to reach a level of customer understanding you would not get elsewhere. Utilize the guides that we offer you, and there is no limit to what you can do and accomplish.See what we at Business Development Institute will do to help you out here. These data collection tools and services may help you to work better as an entrepreneur. Get what you have been looking for this whole time, and see promising results sooner than you thought to be possible!

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Boosting Business with Website Credibility

At Business Development Institute, we know how important it is to consumers to feel like they’re engaging with a brand they trust. In an age where many consumers prefer to have an intimate, one-on-one feeling from their purchasing experience, the demand for trust and credibility from brands remains high. And that extends beyond just the sale to overall mission values, website presentation, and beyond. Marketers know that even if your brand offers the best products, consumers may look elsewhere if they can’t fully trust what they see and experience. Ultimately, the credibility of your website affects whether a visitor takes the next step to make contact, arrange a purchase, or simply click away and move on.

Credible Statistics

Reports suggest that consumers trust websites up to 46% more than others when images include the business owner, and roughly 76% use trust logos to help them determine the trustworthiness of a site. A full 89% of shoppers admit to trusting a business more following a positive experience when returning a purchase. And 92% of consumers also regularly read customer reviews. The impact credibility has on your business also needs to highlight that credibility. If you’re an expert in something, proudly display it. This will also help you build your reputation. Design your website to make navigation easy, taking care to share statistics and what affiliates you display with.

How to Make Improvements

Even if you feel that your website is up to par with consumer demands, it’s important to regularly check for optimization opportunities. Keep tabs on links to ensure none are broken, improve loading time of pages, limit or remove ads, stop auto-play of all your videos, and if you use pop-ups, consider making them non-intrusive. When you need ways to make your website more trustworthy, aside from ensuring your website is visually appealing, you should also include a physical street address with contact information, a published privacy policy, terms of use, and guarantee, trust seals by verified third parties, social proof, and testimonials are a must.  

At Business Development Institute, we believe to improve the credibility of your website, you need to find what elements your target audience interprets most favorably and make those elements most prominent. It will also build your reputation and drive conversions.

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In Business, Being Creative Counts

At Business Development Institute, we know the struggles you face as a business owner. Long ago, people that were running and advertising for businesses were taking their time to do things that were creative and original, but in recent years, things have changed, and not for the better. Media was once simply the outlet for the messages, and things have continued to go too far over the course of time, with creativity taking a back seat to media plans. Delivering a compelling and thought-provoking message to a living, breathing human being should always be your goal here.

 Let Creativity Take Center Stage

 Many of us have stood by idly while these trends have changed, and not necessarily in the best of ways. Everything feels automated and bland, to the point that many of us block the messages before we can see them. You need to find a way to make a connection with your growing clientele, so that you can get their attention, and above all, retain them. There are many companies and agencies that have gotten this down and continue to utilize what they have for the best of their businesses; with our help these things can become reality for you.

 See firsthand how we at Business Development Institute, can best help you here. No one else is going to help you like this team will; when you come this way, your best interests are put first. Let us be the ones that help you out, gaining you the resources that you require as someone marketing their endeavors.

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Making the Best ‘About Us’ Page

At Business Development Institute of Las Vegas, we know the meat of your website is not typically found in the ‘About Us’ page. You want to upsell your products and services, and even dedicate placement to testimonials and benefits of your products and services. All too often the page about your brand and company history is just left as uninspiring blocks of text you are sure no one is really going to read, so it sits there almost as an obligation, left to become outdated and tired. However, more often than not, customers do actually read it, sometimes even making purchase decisions based off it. In fact, customers who view the ‘About Us’ page spend 22.5% more than those who disregard it.

Valuable Content

Your ‘About Us’ page doesn’t necessarily have to be a precise history of your company and brand, but it can include elements of the content most valuable to you, like testimonials, videos, and a CTA. What users most seem to look for are value propositions and mission statements. These are reassuring to buyers who have taken interest, and they are best placed front and center above the fold. Whether it’s in the style or the content itself, there are numerous ways to determine what makes a great 'About Us' page. Frame your benefits as positives, evoke emotions with stories and videos, establish trust and interest with photos (not stock photos), show positive reviews and testimonials, the call-to-action, and definitely include contact information.  

Importance of the ‘About Us’ Page

Your customers are going to want to know just who they’re getting their products from. They’ll learn whether you’re a small or big business, who the owner is, what your core values are, whether you may be private, public, or even family-owned, and most importantly, what makes you special. For these reasons alone, many argue that the 'About Us' is your most important page. It’s going to answer the Five W’s; think of your consumers as researchers. Not everyone may take an interest, but those who do are likelier to have positive engagement, which can lead to conversions, driving sales, and ROI. And doing it with images, videos, and infographics will help secure their attention.

At Business Development Institute, we believe that when you’re able to share your passion and vision in a way that personally resonates with customers, fusing marketing trends and informative content, your best ‘About Us’ page will become the most important page on your website.

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Content Marketing and Style

At its most basic level, marketing is communication. Marketing is effective when a message is conveyed from a business to a consumer, and that message resonates with audience and moves them to action. Several skills from the study of written composition add to success of message communication for marketing. One of the most often disregarded is style. Below, Business Development Institute of Las Vegas discusses how style plays a role in content marketing.

What is style?

A way of communicating. The style you use for your message is a part of communication, and marketing is essentially communicating as we’ve said. It’s at least as important, and in some instances more so, than the content itself. For writing, style choices affect quite a few areas:

·         Selection of vocabulary

·         Reading level

·         Author’s “voice”

·         Degree of formality

·         Look of the text (like short vs. long paragraphs, using pictures)

The goal of using style for marketing communications is to match your style to the target audience, while avoiding sounding fake.

Style and emotional impact

Practiced marketers have consistently understood instinctively how successful marketing appeals to more than just our “brains.” Emotions have been shown to be much more responsible for a great deal of our decisions than logic. Writing style makes a subtle, subconscious connection which opens readers up to your message. Occasionally, it can be about circumventing initial rejection. Looking the part, in this case sounding like the part, can help you connect with your audience because you sound how they expect an expert in your industry to sound.

Why does it matter in marketing?

The correct style earns trust. While some readers would say it themselves, sloppy and inappropriate language will definitely make them reject your message. Having the right style for your target audience shows you respect and understand them. One of the basics of communication theory is that there is a transmitter and a receiver. No communication can take place unless the receiver has a similar conception in mind to what the transmitter planned to deliver. The wrong style causes static to interrupt the transmission which can cause the message to be misinterpreted or rejected. Adding beauty to the world will also occur with the right style. Consider why art has such an appeal. A great piece cuts through mundane life and makes us stop to take notice. Better still, it makes us think differently about the world. The goal of a marketer is to “change the world” for their customers, to open them up to an approach, solution, opportunity, or tool which can make their life better and to imagine the world that will result. Style is where marketing science joins marketing art, and it makes the magic which leads to conversions.

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Content Curation Sources

We at Business Development Institute of Las Vegas understand your need to create effective content to reach your clientele. When you curate the top content from around the web, the reach that you have via social media can increase drastically. Third-party sources alone can play a substantial role in this development. Of course, just knowing where to start, and finding out how to get this off the ground can be a challenge unto itself. With many fantastic websites that cover a variety of topics, finding something ideal to suit your needs can be a challenge. We are happy to help you determine which resources can prove to be the most useful for this task.

 How to Use These Sources

 You are likely wondering how to get started when it comes to the concept of content curation, and we will be delighted to guide you. What subjects are covered by these resources that you can use? The topics are virtually endless, with options including business, recruiting and hiring, design, education, marketing and finance, products, remote work, and self-improvement topics, for starters. With countless content curation sources that you can use to get the point across to your clientele, this can bring you results, with no frustration or stress. Over the years, many companies and personnel have discovered their own curation resources; there is truly no limit to what you could achieve or accomplish this way.

 Let us at Business Development Institute help you to get what you have been looking for. Get in touch with us today, and we will introduce you to curating content, and tell you about the ways that it can be used to your advantage. There is no time like the present to act, so let us begin guiding you when you are ready.

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Color in Marketing

Find out how we Business Development Institute of Las Vegas are making strides toward the best ways of helping you to reach your customer base. Color plays a bigger role in purchases and transactions than we realize; many people are doing research to find out more about how this can be impactful. Tests of colors of things like call to action buttons, online banner ads, and advertisements are regularly being tested. You may find it hard to believe at first glance, but utilizing red CTA buttons rather than green ones has proven to boost conversion rates by a substantial margin.

 Color Psychology

 Buyers can perceive a brand and its marketing differently just through these concepts of color alone. What you may not realize is that many brands utilize certain colors in their logos, and that for these reasons, people are going to pick one color over another. For example, red is used in the logos of companies like Netflix, Virgin, Coca-Cola, and Levi’s. It triggers powerful emotions, creates a sense of urgency, increases appetite, and gets one’s pulse racing. Likewise, orange is a color associated with brands like Mastercard, Nickelodeon, and Harley-Davidson. It generates a feeling of warmth as it is associated with the sun, and the bright, light and fun scheme brings to mine earth-friendly brands and low prices. Each color has its advantages, and different schemes will suit different companies for assorted reasons.

 We at Business Development Institute continue to help the masses with these tools and resources. Why should you research things like this and take advantage of our knowledge? When you see how much use these concepts have and how they could impact your own marketing endeavors, you will be glad you came this way to learn more. See more about how much these concepts could mean to you.

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How to Develop Creative Writing Ideas

At Business Development Institute of Las Vegas, we know sometimes that content writers hit a snag in their creative process and have difficulty coming up with relevant ideas to write about. Even with creative people and writing experts, there are going to be moments of blankness and writer’s block. And it can even cause them to question their abilities and develop self-doubts. The fact is, content isn’t always easy to write, especially when it’s meant to be catered to special interest clients. Whether it’s B2B, B2C, or any variety of e-commerce areas, each one requires unique content created with specific strategies or elements of presentation. But it’s critical for brands to achieve relevance, and there are steps to take to get those creative juices flowing once again.

Tackling the Hurdles

When developing content, consider the most important factors first. Know your audience and what they want, but also know that the most desired products and services change often with consumers. Know that there is a time and place for both long-form and short-form content. And understand that consumers will only read the content if it’s quick and easily understood. With that in mind, having a roundtable discussion with your editorial team could yield several writing ideas that you could use to your advantage to help you tackle the hurdles of writer’s block. A few important places to start would be to constantly read, pay attention to social media discussions, have casual conversations and listen to what people say, and keep a journal to jot ideas in.  

Making Your Content Relevant

While there can be moments where your creativity is drawing blanks, you must remember that it isn’t enough to just come up with ideas. The ideas obviously have to be relevant to your brand, its products and services, and your consumer base. Meeting the demands of your audience requires you to not only understand their key problems, but to deliver content they can engage with. It must be in-depth, accurate, and provide targeted information about the problems they have. And there are several important steps to take to make your content relevant to your audience's needs. This includes identifying real questions they ask, paying attention to trending topics, learning the culture around those topics, and finally offering ideal solutions.  

At Business Development Institute, we know that when you’re in a creative slump that it can be downright difficult to come out of it. But there are not only several ways to get back to firing on all cylinders, there are also ways to do so effectively and with relevance.

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How to Optimize Your Social Media Content

At Business Development Institute of Las Vegas, we know how beneficial it can be to share content across all platforms of social media. While it can also prove beneficial to stick to one platform and work the ins and outs of it better than anyone, getting a good grip on the benefits of each platform can also help you reach certain audiences you can’t get if you only use one channel. Not everyone uses every platform. And not all content needs to be shared everywhere either. You can learn how to boost your engagement by optimizing your social media profiles with different content across platforms. But deciding which content works best for each platform is how you’ll be able to improve your strategy.

What to Post on Each Platform

It’s important to understand that every platform has its own audience, and each audience expects certain things they want to see when they log in. Their expectations can affect the performance of your posts. For example, they’re not going to go to Pinterest to find a resume or business information they’d normally find on LinkedIn. Since each platform is different, it’s important to know what to post on each social media platform. For example, Pinterest is best for infographics and photo guides, while LinkedIn is best for company info and professional content. Instagram is best for photos, quotes, and their Stories mode. While long-form video and curated content is best for Facebook. Twitter is best for short-form, GIFs, and news, and long-form blogs work best on Google+.

How Each Platform Differs

Not only do each platform offer different kinds of content and capabilities, they also play by their own rules. Eventually you will have to learn these rules, especially how users engage with content. Even if users engage in cross-platform browsing, they don’t behave the same on each platform. For example, when it comes to Facebook, users are more interested in personal posts from friends and family. So if you use videos and curated content, it should be geared toward what they respond to most. Twitter, on the other hand, is useful for engaging conversation with polls and questions, and using hashtags will garner more interest. Be aware of how users respond so you are able to know the difference between social media platforms and what works best on each.

At Business Development Institute, we believe that in order for brands to be successful, it’s important to optimize your social media content by playing by each platform’s rules and posting the most engaging type of content for each one.

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Optimizing Your Custom Facebook Audiences

At Business Development Institute, we know that Facebook’s targeting capabilities have increasingly grown to provide unlimited resources with which you can customize your audience. Unfortunately, many marketers don’t optimize it to set their specific audience well enough. With so many options and available demographics, it can be overwhelming. But it can also be a gold mine if you know how to use it. Your best marketing efforts, however, will go unnoticed if your audience isn’t specifically customized. But a customized audience can still drive conversions even if your marketing is mediocre. When you customize your audience more precisely, your ad costs will be lower and ROI higher.

Funneling a Saved Audience

When creating a Facebook ad, they typically point you in the direction of selecting a saved audience. You throw in a couple basic demographics and it does the rest. But it isn’t enough to stop there. You’ll be left with tons of impressions, but little CTR. This ought to show you that your ads aren’t working the way you want because you need to refine your Facebook custom audiences even more. But a saved audience isn’t completely useless. The point is to take it as a foundation to customize it even further with a hyper-specific saved audience, then create a lead magnet custom audience to those who may not be aware of your brand yet. Set up your ads to reach them and close the deal with intent and frequency measures.  

Benefits of Customization

It should be obvious that refining your customized audience will yield better results. But not everyone thinks it’s worth the time and energy spent to be so distinct, especially when you’re interested in conversions. While Facebook custom audiences exist to develop recurring business and feed the sales funnel, they can be done so cost-effectively and provide better conversion rates than other types of campaigns and ad platforms. That’s why Facebook custom audiences are so important and are here to stay with coming future trends. If you’re resolved to sticking with Facebook ads, studies have shown that custom audience campaigns outperformed all other Facebook campaigns in conversions, conversion rate, and cost-per-conversion.  

At Business Development Institute, we believe that Facebook custom audiences are your best option when driving conversions and sales with audience targeting capabilities unmatched by any other ad platform. But we suggest taking the time to refine it specifically for optimal results.

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Success Through Blogging

At Business Development Institute of Las Vegas, we know blogging is a major part of what you do. It should be a priority for everyone in the marketing world, even well into the new year. Plan your content for the rest of the quarter and the next quarter well in advance. This is easier to do with a look at your recent date and the current state of blogging. There are numerous trends of which you should be aware, including the rise of business blogging, and how it has more long-term benefits than more traditional marketing efforts. But, how can you apply all this to your own endeavors!

 Shaping Your Strategy

 Amongst the things you will find is that longer blog content tends to do a better job, with average word counts having increased. People have admitted to skimming blog posts, and list-based headlines tend to be preferred. In fact, over half of business bloggers have said that blogging is their top business marketing priority! Many more are planning to increase use of blogs. Quality blogs are often shared by people that believe the content could be helpful. You can clearly see the way people have confided in blogs and their importance, so as a business person, this is something you should not overlook in your position!

 Let the team at Business Development Institute steer you toward something better and more reliable. Blogging can be one of the most important things for you and your business, and for this reason, I am going to be the one that steers you towards the things that you want the most. It means less for you to worry about, as you are sure to see soon. Call us today, and we can set this plan into motion for you.



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Driving Conversions with Case Studies

At Business Development Institute of Las Vegas, we know there are all types of marketing tactics to employ when developing your content, but most CMOs are often concerned with what drives the most conversions. One resources that goes unfortunately untapped too often is with case studies. They can often be huge game changers for B2B marketing efforts, bringing in significant volumes of organic traffic. Case studies can also be highly effective at converting visitors to leads. However, writing a compelling marketing case study that allows your brand’s product or service to stand out from the competition to pull prospects down the sales funnel can be difficult, but it’s important to understand their usefulness.

A Reinforcement of Your Brand

While it’s true case studies of your work often wind up being overlooked, but many times they act as important and informative examples of what you do that have an impact on the decision-making process of the funnel. By optimizing case studies – especially in a niche industry – you can drive the traffic from the leads who may be looking for those specific services. So it’s important to know how to write marketing case studies that convert by explaining the benefits of what you’ve done for previous customers. They sort of act as reinforcements while making the sales pitch of a full buy-in, rather than just a trial period investment.

A Reinforcement of Your Brand

You wouldn’t go out and buy a product you know little about, right? You want to know how it will benefit you and perhaps what features come with it. Case studies serve as a more in-depth means of accentuating those benefits. Structured properly, case studies can best demonstrate the value of your product or service. There is no doubt such a properly designed case study will generate leads and drive conversions. Be sure to get your client on board, gather different perspectives, include the crucial elements of conflict, resolution, and happy ending, and repurpose your case studies into multiple formats where appropriate – like long-form, infographics, video, and even speaking engagements.  

At Business Development Institute, we know that case studies are long-term investments that will eventually pay off over time, but the results are worth the wait. And repurposing them in various forms of content will serve as an essential component of your strategy for years to come.

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2018 Inbound Marketing Trends

At Business Development Institute of Las Vegas, we’ve seen the complexities of inbound marketing. With all the various strategies aiming at driving the highest inbound traffic, there’s a lot going on. Between blog posts, e-books, keywords, and social publishing, the marketing trends shift often. It’s often difficult to stay on top of these trends, having success with one tactic one day then not so much the next. But inbound marketing can be one of the best ways to drive new leads without spending much, and forthcoming trends for the new year are important to look out for. They have proven effective and are becoming more popular among digital marketers as we set off into 2018.

What is Inbound Marketing?

Inbound marketing has been described as an approach focused on attracting customers through content and interactions that are helpful and relevant. Seems pretty basic enough, right? Many brands and organizations these days are focusing more and more on customer journey, and inbound marketing caters to that goal. The foundations of this strategy are set to attract, convert, close, and delight. Strangers become visitors, visitors become leads, leads become customers, and customers become promoters. And these emerging trends will help you achieve that goal in the coming year. Blogging helps earn organic traffic, but guest blogging offers relevant content from experts. This can also help you with long, more in-depth content.  

Trends Set to Expire by 2018

Patterns change, trends shift, and consumer behavior evolves. What may have once worked 10 years ago just won’t cut it in today’s marketing world. And even some of the trends that were popular last year are also on their way out soon as well. Getting qualifying leads is an important aspect of any business, and driving inbound leads is the name of the game. Some trends no longer working to that end include text-heavy e-books, drip campaigns, quantity over quality, overly complex lead scoring algorithms, marketing automation overload, organic-only and email-only campaigns, and forms that site guests have to fill out in order to gain access to information.

At Business Development Institute, we offer countless ways to drive inbound traffic, which makes it complex and ever-evolving. It’s important to keep up with what trends are working and which ones no longer drive qualified leads.

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How to Target Audiences in Search Marketing

At Business Development Institute of Las Vegas, we know how difficult it can be sometimes to find the right audience for your brand’s product or services. Search marketing has often seen even more trouble because targetable entities didn’t really exist before, which left targeting audiences a fruitless endeavor. It relies on being able to gain traffic and visibility from search engines through both paid and organic efforts. But now with targeting options in place for search marketing, there is no reason not to find the ideal audience through this method. Not doing so could cause a waste of funds and a misuse of targeting strategies.

Google and Targeting Tools

Millions of users on a daily basis query searches for products and services, leading many brands and businesses to optimize their websites – a critical strategy to stand out from competitors. The most important and most engaging tool for searches is still Google with 65% of the market share. And they recently released plenty of targeting options for marketers. There are several targeting tools to use for your benefit, many of which are directly related to Google. While many obvious targeting options exist, like age, gender, parental status, household income, apps, and websites, there is also the big player of YouTube with both its videos and subscribers. Other options include in-market behavior, affinity interest categories, and remarketing lists.

Developing Your Strategy

Whether it’s through paid or organic means, with these search engine targeting options available to you, it’s time to develop the strategy that will best represent your brand and generate engagement and revenue. Marketing is a powerful tool for connecting with audiences online. And marketers love the idea of being able to reach those potential customers who are on the fence or turning a casual interest into an engaging experience. Develop your target audience strategy by first understanding who your customers are and what you know about them. Define your audience down to nuanced characteristics and consider things like conversions, on-site behaviors and actions, consumer journey, ideal customers, and buyer personas.  

At Business Development Institute, we believe search marketing targeting is the wave of the future, and continued advancements will be made in this field. Evaluate your strategy and get to work on defining and catering to your audience.

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How to Advertise without Advertising

At Business Development Institute of Las Vegas, we understand you might be furrowing your eyebrow at the idea of a marketing strategy that advertises without advertising. But some of you might know what we mean. When consumers see advertising, they often see it for what it is: an advertisement. There’s a sort of detached, indifferent dynamic at play where potential customers (and sometimes even recurring ones) don’t necessarily connect with what the ad is portraying. The power of an advertisement is weakened when the consumer realizes it’s just commercial publicity for a product. Publishers in online marketing are always looking for ways to make ads not look like ads and more like editorial content, and there are ways to achieve this.

From Ads to Editorial

While celebrity endorsements for products don’t necessarily scream, “Customers can identify with us!” many of them do still work because of the power of transference. That is, some celebrities have positive cultural association, and when they are aligned with a product, their general positive attributes are transferred to it. This idea is more important than using actual celebrities in your ads, because not all brands can afford it. If ads can use transference by associating the kinds of content that resonate with consumers to their product or service, the ads will likely work better. From posing native advertising as editorial content, utilizing sponsored editorial content, and influencer marketing, your ads will appear unlike typical ads.

Awareness is Key

Consider the changes Google’s AdWord made to paid advertisements on search results, and even the subtlety of social media ads. Unless you’re a discerning user, these ads appear as legitimate search results and content posted by a friend or page you follow. People respond to the content that best fits what they’re looking for, and that alone should make you think about what is most engaging among consumers. The key word is content, not ads. And the more unaware they are of it being an ad, the more engagement you’ll receive. And this all comes back to native advertising, which looks and feels like the platform or publication it comes from. It just seems to fit in naturally.  

At Business Development Institute, we’ve seen just how ads that don’t look like ads can provide better click-through rates, earn audience trust, and that utilize quality editorial content to replace typical advertising methods.

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Can’t-Miss Email Marketing Tips

At Business Development Institute of Las Vegas, we know that even with the massive rise in social media digital marketing, email marketing is still a major player. Because of many new trends and the evolution of technology, email marketing has resurfaced in recent years with effective tactics marketers find success with. Between recurring customers and potential customers just learning about your brand, emails have helped to initiate and engage buyers in new and inventive ways. There is a wealth of potential here to capitalize on, and it is unfortunate that too many people seem to miss out on this. One of the major focuses of marketing these days is to focus on customer experience, and email marketing can help with that.

One-on-One Experience

While some email campaigns fail due to poor practices like neglecting email lists and metrics, others do so because they aren’t utilizing emails to the standards of modern trends. Today’s consumers enjoy a one-on-one, individualized experience catering directly to them and seek out brands that may provide a solution to their problems. There are a number of important things to consider when strategizing your email campaign, and many seem to revolve around this type of user experience. The biggest thing to remember is, you’re writing to one person – not with a blanket message to all subscribers. So ensure that you are respecting their time and make the content relevant to them.

Fitting It into Your Strategy

On the strategy side, keep your campaign in alignment with your overall brand strategy. And to make it easier on yourself, employ email automation tools as well. Another issue to watch out for is how to navigate spam filters so your efforts don’t go unnoticed or deleted simply because of terrible headings. You want that desired inbox attention because competition can run high. While techniques come and go, some that have been around for a while still remain effective, and they are important to watch out for in upcoming trends. Keeping user experience in mind, some new trends include respecting personal data, adopting “microsites” in emails, using a conversational tone in the content, optimizing a mobile-friendly design, and prioritizing personalization and segmentation.  

At Business Development Institute, we agree that email marketing and its automation trends continue to be vital communication channels that should not be ignored, and it’s important to stay up to date on these trends for use in your brand’s marketing strategy.