Dec 24, 2023
THE BUTTER THAT FLIES BOOK
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THE BUTTER THAT FLIES BOOK
Stationery Saturday: Nature Guide Advertising
This Stationery Saturday we present you with this colorful undated letter from Nelson Doubleday, president of the Doubleday, Page & Co. publishing company (known today as Doubleday) from 1922 until 1946. Founded in 1897 by Frank Nelson Doubleday (Nelson Doubleday’s father) and magazine publisher Samuel McClure, Doubleday has published the works of many well-known writers such as Rudyard Kipling, Margaret Atwood and John Grisham.
This undated letter advertises a set of illustrated nature guides published by Doubleday, including The Butterfly Guide, Tree Guide, Flower Guide, and Land Birds Bird Guide.
This letter from Nelson Doubleday can be found in Box 1 of the Emil Seidel Papers, 1906-1940 at the UWM Archives.