#buzz monitoring

[digitaldictionaryenglish110-blog]

buzz monitoring

a tool of Internet marketing which uses automated programs to troll the Internet to find topics and trends and attempt to read popular culture for marketing purposes

[everythingissocial]

Sometimes the amount of data, research, and analysis that I do on a daily basis to provide informed recommendations for clients surprises me. A lot of people think working in social media means playing on Facebook and Twitter all day and looking at funny gifs of cats on Buzzfeed. And yeah, we do that.

But we also have to keep a pulse of our clients coverage in the news both in traditional and online sources, analyze conversations, identify trends, show movements in tone and sentiment and analyze content for spikes and valleys in different topic profiles.

A few of my current favorite tools for monitoring online conversations are Radian6 and Topsy. Both provide a great in-depth analysis at the information you're looking for and can be completely customized to the search terms and platforms you want to monitor.

So next time you think your friend working in social media is laughing and reading Mashable, they're probably trying to convert data from something like this into a meaningful, strategic, and informative recommendation for a client.

And with that, back to the dashboards I go...

[mosnotebook-blog]

"Listening is just a beginning"

It is good that I am back at school because I discover some new concept such as buzz monitoring. Actually, it was not a real discovery. I actually did buzz monitoring, without knowing it was so.

Let's define "buzz monitoring", shall we?

Buzz monitoring is the first step in a strategy of branding 2.0. It is not a mere cartography that will show where do people talk about a brand. A qualitative study is necessary, therefore, buzz monitoring is collecting data in every space where opinion is given. The second step is the defining of the message and its analysis.

Don't forget about the people

But sociology cannot be forgotten, buzz monitoring is about people: who they are, which community they belong to and how much people they can "influence". Maybe one can find trends or typologies among these people. The individual is the basis of buzz monitoring, quantitative results are studied at a smaller scale.

Qualitative results are studied to understand why people talk about the brand and they help spotting threats and opportunities. When you know what is said about your brand, you know what to do, what to say and to who.

Want to know more about free tools? Visit Vanksen's blog (in French)

Source: Marketing 2.0