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Facebook Makes 'Collections' Lists Publicly Shareable, Which Could Add New Functionality

Facebook Makes ‘Collections’ Lists Publicly Shareable, Which Could Add New Functionality

In December last year, Facebook announced a new addition to its ‘Collections’ saved content option, which enabled users to share their Collections with friends, and invite others to contribute to the listings.

Collections provides a way to gather groups of posts, videos, Marketplace listings or ads, and save them in a separate list. Similar to Pinterest’s shared boards, Collections gives users a…

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FACEBOOK Shops: What Shops Could Spell for the Future of Social Commerce

FACEBOOK Shops: What Shops Could Spell for the Future of Social Commerce

Social commerce is already a serious business but Facebook’s announcement that it is launching Facebook Shops, supported by a string of other e-commerce features, means it just got seriously serious, as Sam Bird writes in The Drum Network (061020).   What is Facebook Shops?   Shops will give businesses the ability to display and sell products directly from Facebook apps in a significant step-up…

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LOCAL SPOT TV ADVERTISING IS ON THE UPSWING AS STATES BEGIN TO RE-OPEN

LOCAL SPOT TV ADVERTISING IS ON THE UPSWING AS STATES BEGIN TO RE-OPEN

There’s no short-selling the impact of the COVID-19 pandemic on the global media industry, and the wide-reaching ramifications will exist for the foreseeable future. Despite the epic fragmentation, certain indicators offer guidance about what the future will look like. Advertising, particularly local advertising, is one of them, given that local businesses are the lifeblood that fuels the…

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