May 26, 2017
Cord-cutting explodes
Cord cutters are ditching their cable packages at the fastest rate ever, opting instead for cheaper, bundled digital TV options, according to the latest Magid Broadcast Study. The trend reflects consumers' preferences to ditch bundled cable packages for more affordable, niche bundled services that can be accessed on TV box tops or on mobile. Cord cutting is being matched by a rise in streaming, also at a rate faster than ever.