#caitlingoldstein

[cmcl315sp14]

I think a big factor of how we brand ourselves to our community comes from social media sites, such as Instagram.  People are constantly using the latest coloring effect or asking for people to like their images in order to appeal to their society as attractive and popular.  The need to brand ourselves in this type of light comes from our cultures obsession with the celebrity image.  Branding yourself through Instagram-type sites shows how obsessive we are with being portrayed in a respected and powerful manner.  

[cmcl315sp14]

http://eluxemagazine.com/magazine/5-brands-you-think-are-eco-but-really-arent/

During my research for products that are phony in their statement of being "green product," I was shocked at my finding.  I am a daily user of Lush products and have always been under the impression that they use all natural products; however, Eluxe magazine displays how this is not true.  It has been seen that in order to get their refreshing and pleasant smells, the toxic preservative, parabens, is used in their creation.  This relates to Jo Littler's theory about how our society is constantly facing the question about the extent to which a product is actually green or if it is just a selling technique.  

[cmcl315sp14]

http://www.creativeguerrillamarketing.com/guerrilla-marketing/the-80-best-guerilla-marketing-ideas-ive-ever-seen/

This KitKat advertisement can directly expose tacts of guerrilla marketing.  In class we have discussed how guerrilla marketing is commonly used to advertise a consumer product in a low-cost, yet creative manner, which is more appealing and memorable for the audience.  In my opinion, I think these types of advertisements are more successful for corporations because it is more subliminal and less forceful towards the viewer.