#callum rowe

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deluxespecial // pitti uomo: great style inspiration in Florence at Pitti 95!

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Callum Rowe @callumxrowex

[callumrowemedia-blog]

rise to fame: through use of youtube.

Youtube has made it quite easy for anyone to become a star, the website gives anyone the power to upload their videos and produce their own content.

Justin Bieber: Bieber was discovered in 2008 by Americantalent managerScooter Braun, who came across Bieber's videos onYouTube and later became his manager. Braun arranged for him to meet with entertainerUsher Raymond inAtlanta, Georgia, and Bieber was signed toRaymond Braun Media Group (RBMG), and then to anIsland Records recording contract offered byrecord executiveL.A. Reid.

His debut extended play, the seven-track My World, was released in November 2009, and was certified platinum in the United States. He became the first artist to have seven songs from a debut record to chart on the Billboard Hot 100. Bieber's first full-length studio album My World 2.0, was released in March 2010. It debuted at or near number-one in several countries and was certified platinum in the United States. It was preceded by the worldwide top-ten single "Baby". He followed up the release of his debut album with his first headlining tour, the My World Tour, the remix albums My Worlds Acoustic and Never Say Never – The Remixes, and the 3D biopic-concert film Justin Bieber: Never Say Never

source: http://en.wikipedia.org/wiki/Justin_Bieber

       Conor Maynard: On 20 May, 2006, Maynard signed up to online video-sharing website [YouTube] and uploaded his very first video of him singing "Breathe" byBritish musician Lee Carr. on 1 December 2008. Throughout 2009–present, Maynard uploaded cover versions of songs with rapper and close friend, Anthony "Anth" Melo who resides in Virginia. Together they have covered a variety of songs, including:Chris Brown ("Crawl"),Taio Cruz ("Dynamite"),Rihanna ("Only Girl (In the World)"). Maynard was brought to label attention whenAmerican singer/songwriterNe-Yo watched a cover version of his track "Beautiful Monster" – who contacted the musician soon afterwards, andNe-Yo became Maynard's mentor

source: http://en.wikipedia.org/wiki/Conor_Maynard 

the midnight beast: The Midnight Beast, sometimes abbreviated as TMB, is aBritish comedy music group fromLondon, perhaps most famous for their YouTube cover-parody of the 2009 singleTiK ToK byAmerican pop artistKe$ha.The group currently consists of its three founding members, Stefan Abingdon, Dru Wakely and Ashley Horne.

The Midnight Beast have over 300,000 subscribers and a combined 50 million views on theirYouTubechannel alone, as well as over 300,000 Facebook fans as of September 2011.The group's songs often appear oniTunesmusic charts,and their accompanying music videos routinely reach over 1 million views on YouTube.On Christmas Day 2009, the "TiK ToK" parody was featured on the front page ofMTV.com, and the group have made videos in collaboration with BBC Comedy and MTV Rocks.

The group has also garnered praise from artists that they have parodied. BothKe$haandJay Seanhave tweeted positive reactions to the group's parody of their respective songs,TiK ToKandDown, with Ke$ha stating "holy. shit. this is better than my version",and Jay Sean posting "Hahha brilliant. Someone should mix this with 'pants on the ground.''

source: http://en.wikipedia.org/wiki/The_Midnight_Beast

callum rowe says:

all of these case studies are examples of post modernist texts, when they were starting out they covered other peoples songs paying homage to the orginal artist, the midnight beast is more of postmodern text as they actually parody songs and have receives praises for them (cont..)