There are two distinct highlights of Mazda’s B-series trucks. The first was the short-lived Rotary Pickup which we recently discussed. The second was the late 1980s B-series designed by Ryuichi Soma, which was not only an excellent working pickup but became the darling of the mini-truck and lowrider set. You might know that one as the gull-winged pickup from the #carsthatgoboom video. Between these trucks is the 3nd-gen B-series, a truck almost specifically dedicated to being useful, frugal, and durable. While other small pickups started to get bigger or add more features, Mazda went in the other direction with the B, and kept it pure and utilitarian until 1985. The 3rd-gen’s focus on Frugality owes much to Mazda’s circumstances when it was designed. Having overproduced tons of Rotary cars in 1974 in anticipation of demand that never came thanks to OPEC, Mazda lost $58M in 1975 and was losing dealers and teetering on bankruptcy. Its biggest creditor, Sumitomo Bank, finally stepped in and appointed efficiency man Tsutomu Murai to reorganize the company. Murai’s tireless efforts included Jishu Kanri groups, which solicited employee ideas to make products and processes better. The old B-series dated back to 1965, and the new B (called “Proceed” in Japan) was one of the first vehicles to be created in the new structure. It’s design was conservative to keep it simple, and through new processes, it cost less and took less time to build. The B was also sold as the Ford Courier as with the previous generation, but by 1979 Ford was working on its own domestic small pickup, which debuted in 1982 as the Ranger. Similarly, GM and the other Japanese brands were making their trucks bigger and fancier, and while Mazda did add a longer bed, the B stayed cheap and humble - the truck sold on value, not flash or size. 1982 brought a light restyle and an available Perkins diesel. In America, it was the cheapest truck you could buy and the most frugal, with up to 38mpg. If you ponied up the meager $5,795 it cost in 1983, you might still be driving one today - they were rock tough and simple, which is what had spurred sales of such pickups in the first place. https://www.instagram.com/p/CFIEr6iFsoS/?igshid=2p7nppfbzuur