Cartoon Realism - Kyle Cheung
Jason Mittell’s piece on cartoon realism rose some interesting thoughts about today’s media, specifically relating to postmodernism and the target audience. Mittell focuses on The Simpsons and how the show provides a perfect example of niche marketing, genre-mixing, and postmodernism and how they relate to contemporary media. In today’s society, it is very common to misunderstand aspects of media and what it is trying to portray. In this case, there is a common misconception on the discourse of The Simpson’s being an animation or cartoon. So much of this misunderstanding has to do with the target audience and becoming aware of cartoon realism in this era. Mittell's main concern is, “The two major effects of the show’s generic mixture concern the breadth of the show’s target audience and the paradox of realism” (Mittell, 20). Target audience and realism, in this case, genre, are linked because genres define the target audience.
Much of the time, postmodernism is defined by the outlets in which the media is using while cultural references are often intertwined in the messages that these media outlets are trying to portray. The target audience is the fundamental building block of all media which aligns cultural references with the target audience. This raises an interesting point in that the creation of animation and cartoon realism weren’t always intended for the youth in which people expected. Rex Krueger analyses this issue and states that in The Boondocks, “McGruder is practicing a more direct kind of cultural borrowing that can be likened to the hip-hop practice of sampling” (Krueger, 324). This perfectly depicts the use of cartoon realism in order to communicate a deeper message in that McGruder uses voice over from real black actors like Samuel L. Jackson and Dave Chappelle so the actors never have to break out of character.
I believe that the target audience in relation to animation and cartoons is the most vital aspect in linking the understanding of animation and cartoons. Particularly, I think it gives people a better understanding of media, visuals, and images in general because our society relies heavily on these outlets.
There are countless examples that showcase the idea that media can be the most powerful tool when aimed towards a specific target audience, and none greater than the election of our President. Trump perfectly utilized media through Facebook and Twitter to hit a very niche audience that he wanted to sway in order to elect him President. In the same way, animation was created to hit an “assumed natural target audience of children” (Mittell, 26). I strongly disagree that there are countless cartoons that are utilized to portray or highlight real-world issues in this form of media because it allows the message to be received in a lighter world of animation. South Park is a perfect example in that it makes comedy out of serious problems in the form of four little kids. Recently, South Park made an episode mocking China for the issues going on in Hong Kong, and have now been banned permanently in that area. By using animation and cartoons to hit a target audience, media has the ability to showcase anything and everything in a light that will be taken friendly due to the genre that these outlets exist in.