You Might Not Need A Consulting Cover Letter
Take a look at the job postings you're considering this season. Do most of them ask for a cover letter?
Not rhetorical, I'm genuinely curious because I can't for the life of me figure out why firms still ask for them.
Chances are, a cover letter is still required. Management Consulted got it right when they said:
The cover letter is a required component of any job application – but often the biggest headache for applicants.
Biggest headache indeed. First of all, how do you explain your interest in something as generically desirable as consulting? More importantly, you're in a setting where you're trying to be more/better/authentically interested than everybody else applying...
It doesn't help that the preeminent internet resource on the topic adds to the cover letter anxiety with:
Most applicants severely under-estimate the importance of the cover letter and end up paying more attention to the consulting resume/CV than they do the cover letter. I would argue the effort allocation should be reversed -- much more time put into the cover letter than the resume or CV Without a good cover letter it is 1) hard to stand out, and 2) easy to get overlooked by accident
So what's the deal? Do we all need to sweat the cover letter or is there a better way?
If a tree falls and nobody is around to hear it…?
I'm going to say something controversial: I don't think you need a cover letter.
Victor is right, standing out is hard, and it's easy to get overlooked by accident. But nine times out of ten, a cover letter isn't going to do you any good.
In fact, nine times out of ten your cover letter isn't getting read.
Consider how many applications come through the pipes every season. Recruiters will spend 30 seconds to a couple minutes on each application. If they look at the cover letter at all, it's a few second scan for keywords. Even then, you're not standing out… the only thing that you might possibly do is shoot yourself in the foot like this guy.
I didn't read a single cover letter when I reviewed resumes.
When a team talks about who passes and who doesn't, cover letters rarely, if ever, enter the conversation.
Things that super recruiter Ambra Nykol doesn't pay attention to? Cover letters:
I abhor them and rarely read them. Most of my recruiting colleagues agree, but I know there are still recruiters that do. I find that a lot of candidates don't even send them anymore (Hallelujah) If you're going to send one, that puppy better be darn good. I'm of the mind that most companies that request cover letters only do so to weed out the people who haven't bothered to read the directions
So you're saying a cover letter only helps you stand out if it's super bad? Okay cool.
What would happen, hypothetically, if you submitted a blank white document with some wingdings on it for all your cover letters?1
But I really want to write a consulting cover letter!
So am I saying you shouldn't write a cover letter?
But you might not feel comfortable doing that yet. That's fine. I get it. It's risky. You can write one, just remember to focus more on your resume because that sucker is getting read.
If you really want to write a cover letter, consult these resources:
A perfectly adequate resource from The Wharton School explaining what a cover letter looks like
10 logical but probably superfluous tips from Management Consulted
A longer guide from Management Consulted that deserves its space on the internet for it's section on DONTS
But don't overthink it. The tl;dr to management consulting cover letters is basically this2:
Paragraph 1: brief introduction of you and your interest
Paragraph 2: specific examples of your strengths
Paragraph 3: summary and next steps
Pretty straightforward. Get a talented writer friend of yours to make it read nicer and you're off to the races.
But come on, you're young and beautiful and talented. Live a little. Drake has #NoNewFriends… let's start the #NoCoverLetters movement.
Obligatory disclaimer that this isn't legal advice so don't sue me for ruining your chances of a happy job happy life and happy wife with this thought exercise. Also, I did this for a solid chunk of my applications… :) ↩︎
By the way, this structure works well for thank-you notes too. Just instead of paragraphs, make them sentences. ↩︎