With plastic surgery and botox on the rise, it is obvious that more and more people are searching for ways to keep that young, youthful looking skin. By 2021, the global anti-aging market is projected to exceed $216 Billion U.S. Dollars! But for those searching for a healthier, chemical-free, alternative, and a way to avoid invasive procedures, CBD shows great potential. After a certain age, the skin produces 1% less collagen each year. Since collagen is what is responsible for keeping the skin firm and strong, we are constantly looking for ways to slow down this process. Free radicals cause damage to living cells and tissue in a process called "oxidative stress". CBD is known to be a powerful antioxidant, maybe even more than Vitamins C & E. Antioxidants slow down the aging process by reducing free radicals, which break down collagen more quickly. Studies have found that CBD can also replenish dry, aging skin with the moisture it needs, potentially making fine lines and wrinkles to become less noticeable. 🌱