Aug 7, 2020
Customer data platforms really a challenge for businesses? the increasing awareness about the need for unification of data, many companies still make use of CDP
Every organization has individual departments that store customer data that is specific to that department. The sales department owns the sales data, the maintenance department owns the maintenance data, and so on. The problem arises during the implementation of customer data platforms, more specifically, when these teams are asked to provide their respective data sets for integration. Here, every department would be hesitant to share their data sets and would normally get responses such as, “Why does this need to be done?” or “We’ve been doing it this way since forever.”