May 28, 2017
What is the difference between a goal and a KPIs?
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What is the difference between a goal and a KPIs?
Why is it so important to use data to inform business decisions?
Before it was possible to understand the consumer responses but it was difficult to know what exactly is happening, and why. Nowadays with the digital age, you can find the information of everyone and everywhere. Every action taken online is recorded, therefore,there is a lot of information that help marketers to understand when, where, how and even why people react to their marketing campaigns. For this reason marketers have the responsibility to make data-driven decisions. Assumptions and gut feel are not enourgh – you need to back these up with solid facts and clear results. This information will help the company to improve its performance and have better competitive advantage over other companies.
Which skills should a good community manager have?
1. Strong communication skills
2. Good judgment
3. Empathy
4. Dedication
5. Organizational skills
6. Adaptability
7. Level- headed attitude
8. Background in analytics
9. Ability to enable community
10. Passion for the company or brand
What role does online research play in the overall market research toolkit?
Online research has several methods, including surveys, online focus groups and online monitoring, but is important to mention that this method will give you information only about your own customers.
Devoted customers that complain, comment or compliment provide information that can be easily used to create a research in order to create consumer satisfaction. Therefore, customer communications are also an important source that can be directly used by the customer service department.
On social networks and blogs, customers do not hesitate on showing their likes or dislikes, and all this information and data collected must be monitored and saved.
Which is the purpose of the Exploratory Research?
It is known that Research is commonly used by EVERYONE.
By consumers that are able to make a research about companies and products easily, gathering information to compare prices and services with just a simple click.
By companies that study who their customers are and what their customers are looking for.
But there are 3 approaches to research:
--->Exploratory
--->Descriptive
--->Explanatory
Today we gonna understand which is the purpose of the first approach, Exploratory Research.
Exploratory research is defined as the initial research into a hypothetical or theoretical idea. This is when the person making the research has an idea or has found something and looks more into depth in order to know the reason of it. An exploratory research searches for an existing theory that might explain what is observed.