Good Is Good for All of us
Corporate social responsibility is a form of international business self-regulation that aims to contribute to the social goals of a charitable, activist or philanthropic nature by participating in or supporting volunteering or ethically-oriented practices. Keeping social responsibility at the forefront is a pioneer in acting in a good way in their business as well as taking into account more ethical issues, and businesses can make progress in this way.
In her Tedx speech titled The Era of Corporate Social Responsibility is Ending, speaker Rachel Hutchisson said that corporate social responsibility is now replaced by human social responsibility. The important thing here is what we care about as human beings. We may care about the company or corporation, but we should not throw humanity into a corner. In her speech, Rachel Hutchisson gave several reasons why corporation is a problem. One of them is that corporation is limiting. Whether it's a small business or a big business, good may not be good for everyone. However, this is wrong. Good should be good for all. We are all individuals living in society. However, if corporation does not take our interests under responsibility, I do not think that the brand can move forward very well if it ignores us. The company's purpose and profit may be important, but both people and communities are important. That's why we need to put people in the center. As a member of the community, we may be exposed to hate crime, but a corporate socially responsible company that cares about people can ensure that we are not exposed to this, so we can be in a better ethical situation.
People can bring a new view to life and a new purpose to the organization. In this context, it is also important to ensure the balance between human and community. It is also important in getting cues from people. Understanding what they care about and acting accordingly can take corporation one step further. Speaker Rachel Hutchisson said in his speech that their good story is your social good story. When you are such an organization, people come to you anyway. That's why we have to keep humanity at the center, both for ethics, social responsibility, and for your brand because the common point of everything is human. Without humanity, everything would not be quite right.
Encouraging mental wellness, providing financial security and supporting small businesses are important components in corporate social responsibility awareness. There is a greater need for this support, especially when we consider the COVID-19 period. Trendyol (trendyol is a brand that includes many organizations that enables online shopping) is one of the few organizations with social responsibility awareness. During the epidemic period, it has had many human and community-oriented support and projects. It provided a total of 80 million TL in marketing, training and financing support to tradesmen and SMEs whose businesses were adversely affected by the pandemic, and announced that it hosts an online festival organized to support the Tohum Autism Foundation. In this context, being human and community-oriented and caring about the people as well as their own interests will help to carry the brand further.
Finally, good should be good for all of us. We have to make people the focal point so that we are in a position that can benefit everyone. Thus, more successful steps can be taken in organizations with corporate social responsibility awareness. Volunteering, nature's social goals, or ethically oriented practices should not be in the background. The company's purpose may be important, but it is very important in these components.