Posted @withregram • @crueltyfreekitty I know how confusing going cruelty-free can be, so here's the tl;dr 🤓 ⠀⠀⠀⠀⠀⠀⠀⠀⠀ 1. "Cruelty-free" doesn't mean much. It has no legal definition, so any brand can claim "cruelty-free" with zero repercussions. ⠀⠀⠀⠀⠀⠀⠀⠀⠀ 2. Brands like to claim "cruelty-free" because let's be real... no one wants their makeup to be tested animals. It's a marketing buzzword to sell you more products. ⠀⠀⠀⠀⠀⠀⠀⠀⠀ 3. To know if a brand is truly cruelty-free, ask them about their finished products, ingredients, suppliers, third parties, and required by law testing. ⠀⠀⠀⠀⠀⠀⠀⠀⠀ 4. Make sure their products are not sold in stores in mainland China. Hong Kong is okay. Online only? That's fine too. ⠀⠀⠀⠀⠀⠀⠀⠀⠀ 5. In 2020, brands who sell cosmetics/personal care in stores in mainland China are not cruelty-free. The only exception is the Leaping Bunny pilot programme which is not 100% approved yet, and only involves a couple of brands. Otherwise, no exceptions. If a brand tells you they sell cosmetics in stores in China, it is NOT cruelty-free. ⠀⠀⠀⠀⠀⠀⠀⠀⠀ 🐰 Tag a cruelty-free friend who needs to know! . Thank you @jessieschreier for making this graphic! 💞🐈 . . . #crueltyfreebeauty #cfbloggers #crueltyfree #crueltyfreemakeup #crueltyfreeskincare #beautyblogger #bbloggers #veganbeauty #crueltyfreecosmetics #leapingbunny #animaltesting #noanimaltesting https://www.instagram.com/p/B7_6WtmJ_zz/?igshid=6rzmxynzukap
