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Eurobest 2014 Day 3 / Part 4 of 5
WEARABLE TECH: function of fashion? (Academy Session)
Chantal Rickards, Head of Programming & Branded Content, MEC, UNITED KINGDOM and President of the Eurobest Branded Content and Entertainment Jury
From Google Glass to the Alert Shirt, this session looked at what wearable tech is doing in many areas - from health to military uses and beyond and how advertisers can use it to good or great effect for their brands.
