Why I Chose Chartered Status After 25 Years in Strategy A quarter of a century in PR. I’ve navigated the shift from faxed press releases to AI-driven discovery. I’ve managed crises that couldn’t leave the building and campaigns that circled the globe. I knew I was a strategist. My clients knew it too. But “knowing” and “being recognised” aren’t the same thing — especially when you’re independent, and you are the brand. So I went for my Chart.PR with the @CIPR. And I’m glad I did. A few things I didn’t expect: – 🌍 The room was global. Our group included practitioners from New York to New Zealand. One colleague was on the call at 1:30 AM her time. That level of commitment from people across multiple time zones told me everything about the standard we were all signing up to. – 🧠 The best part wasn’t the assessment. It was the peer review of our two-year CPD plans. Sitting with senior practitioners from different sectors, questioning each other’s thinking — that’s what Chartered actually feels like. – 📈 The credential changes the conversation. Not ‘how many impressions did we get?’ but ‘how did this move the business?’ Chartership gives you the framework to hold that line, even when the room pushes back. If you’ve been in this industry for a decade or more and haven’t considered it, I’d encourage you to do so. Not to prove yourself. To commit to staying exceptional. Check out the full blog
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