The Problems With The Chase
I'm not opposed to the idea of having store exclusives on special figures, in theory. It lends a bit of fun to someone who might want to have one or two "special" items in their collection. However, you have to make sure you execute that right or you could end up with some bad feelings.
Unfortunately, Disney has already set themselves up for this with Disney Infinity, and it's no surprise that it's the merchandising monster Lightning McQueen himself that is at the center of the problem.
Exclusive to Toys 'R' Us is a "crystal" version of the Lightning McQueen character. He comes in a special gold-colored card board back. The unfortunate problem arises when you realize that a Lightning McQueen figure already comes with the Cars playset. To make matters worse, your progress with the toys in-game is saved right to the toy. If you decide later to splurge on what is effectively a duplicate figure, you may be losing all your progress. (Supposedly the clear MCQueen figure is boosted in-game and can progress faster, maybe to make up for this problem, or maybe in order to sell even better.) If you want to sell your original figure, you're not going to find any real takers, since McQueen already comes with the Cars playset and those most interested will already have it.
I hope Disney learns from this for Series 2. Variants of stand-alone figures are great, but don't make us buy the same toy twice.