9 key pointers of an effective explainer video
An explainer video is short and simple not more than 2 minutes video which is generally animated or cartoon style. They concentrate on explaining the concept of business idea in simple but engaging way. Explainer videos are thus appealing and eye catching videos that grabs the attention of audience.
So why are the explainer videos gaining popularity rapidly? Here is the answer for your question
Simple: They give out a simple and pure message by following the conventional narrative structure of “what?”, “why?” and “how?”
Short duration: These videos are very straightforward and short which doesn’t long more than 2 minutes.
Great Quality: In order to achieve best marketing results, explainer videos need to have the great quality so that the company stands out from the competition.
Solid Script : A solid, high quality script is the foundation of every good explainer video. The script is like a basic element that will guide the rest of the video production process. And of course in video scriptwriting there are some do's and don'ts.
Animation: Explainer videos generally use minimal and animated characters to attract by giving a fun touch that produces a sturdy connection with the target audience.
Focused: Explainer videos concentrate on the needs of target audience and their problems. Thus the videos make needs of audience feel identified with the company’s proposals.
Sound Track: Explainer videos have inbuilt music and sound effects that fixed the mood to express a specific story and thus helps to increase target audience engagement.
Brand: They usually use the appearance & touch of the brand’s distinctiveness in order to seed strong brand recognition.
Professional Background Voice-Over: Explainer videos give us another great feature of background voice. The content for the video is narrated by a professional voice which reveals what actually the video shows on screen.
We are also one of the very few companies in Pune providing 3d architectural visualization, augmented reality, virtual reality (AR/VR) services in Pune. Our animated explainer videos, product films and promotional films are appreciated by our clients and have helped us bond professionally with them. We take pride in weaving the best stories for you
Explore our award winning short films.
Our recent short films 'Waada', 'Khidkya' and 'Chhand' have won laureates at various film festivals. You can find them on YouTube.
