Communication Strategy is the Key to Achieving Goals,” suggests Roger Hooks
The success of the brands with evolving generations is not solely dependent on generating good ideas. Communication serves a major role in achieving the Company’s goals and objectives. It helps to discuss the strategy with the team members, allowing the flow of new ideas. It serves as a bridge between creativity and strategic implementation.
According to Roger Hooks Jr, a communication strategy is the key to organically boosting a brand’s visibility and reach on digital platforms. A communication strategy is a plan for communicating with your target audience to increase the brand’s value. It helps to define the channels through which communication should be performed (E-mails, social media, print ads, etc.)
3 Components of Communication Strategy:
Define your target audience:
Before framing a communication strategy, it is important to define your target audience to help you understand their needs and preferences. It further helps you to understand the channels through which you should prefer to communicate with them.
Identify your objectives:
It is another significant component of the communication strategy in which the organizational goals and objectives are outlined through deep analysis and research. These can be improving the brand’s reach, launching a new product in the market, or increasing the brand’s revenue.
Determining communication channels:
This refers to determining the channels through which the communication flow is maintained within the team members and the targeted audience. It can be social media platforms, e-mails, or via phone calls. It totally depends upon the type of objective you want to meet.
Understanding how communication serves a significant role for Hooks in strategic planning:
At 55 years with over 30 years of industry expertise, Roger Hooks understands that communication is the key to fulfilling organizational goals. According to him, effective communication skills are the most important aspect involved in all the stages of strategic planning. It helps to boost confidence and self-esteem while communicating with the team members or other delegated bodies of the organization. It bridges the gap between the generation and flow of ideas in the strategy.
Effective communication skills help to interpret the strategic planning to the employees and other team members while scrutinizing all the challenges and risks involved. It also helps to solve the problems that the team may face while implementing the strategy.
However, if you need professional advice and strategic planning to boost your brand’s visibility and reach, you can connect with Roger Hooks. Contact us
