‘Media’ Model of Communication & Chirographic Condition
How does the ‘media’ model of communication show chirographic (i.e. writing) conditioning?
Models of communication are systematic representations of the process which enables us to understand how communication works. There are various methods and channels can be used, however, the purpose of communication must always be considered first before choosing a specific communication model. Communication channels include face-to-face communication, broadcast media, mobile channels, electronic communication, and written communication. Nowadays, as globalization paves its way, we are now living in a society that is strongly influenced by media – mass media or social media. Media is a communication whether written, broadcast, or spoken that reaches a large audience, has a significant influence in modern culture. Basically, the media is present everywhere around us.
Meanwhile, literacy comes from orality. Thus, chirographic conditioning signifies the shift from oral culture into the writing or literacy culture which has greatly influenced the communication process. The media model of communication manifests chirographic conditioning in a way that it transformed (oral) communication into texts. Moreover, these written or printed texts are used to relay information and reach a large audience. This kind of communication therefore is one-way in a sense that the sender or the encoder of the information publishes it with no present and actual receiver or concrete audience in mind. Thus, anyone can read or access whatever the sender has published. Meanwhile, on the receivers’ end, no one can right away respond or react to the information presented since there is no real intended receiver. Furthermore, since there is no real intended receiver, there is no actual platform for feedback. Basically, both media model of communication and chirographic conditioning treat communication as a one-way process with no real feedback mechanism.