Learn the Backstory: Genesis of a Tagline
About 4 years ago to this day, I bought my first Buchan art piece.
I had just got a new place, so I visited a local gallery to get some original art work. The curator showed me a wide assortment of art -- from gothic-inspired oil paintings (with the mandatory use of crimson) to genre-bending mixed media.
It was all very colorful. Yet I was not engaged by any of it.
Then I saw a couple of live painters off to the side and asked the curator, “What about them?” He replied, “Oh, those guys. They are local and came here to do live art.”
He gently touched my elbow and steered me away from the artists. He guided me toward a painting that had an iconic suffering man swathed in red splatter.
The curator revered the art piece for several minutes, extolling its color and texture.
“Do you see how this artist knows how to use red?”
“Uh, huh,” I replied, trying to look interested. Trying to feel something.
I was really more interested to see live art being created on the spot, so I came up with a socially-appropriate excuse to leave. I headed to the bathroom and then made a beeline to the artists who were painting live.
Cool. Now we are cooking with Pam!
A piece caught my eye. It was a cityscape -- full of energy, exploding with motion.
It was like I was not looking at the city, but in it.
So I walked up to the artist and told him I wanted to buy the piece. He then proceeded to show me how he painted it, demonstrating his technique of dripping paint from chopsticks.
Dude, I was already sold. But it’s even better to have a story about the art.
Years later, as a partner of BUCHANART, I recognized that there was a common reaction when people first see Buchan’s work. They often want to touch it. They lean in and cautiously glide their hand over the painting. They feel it -- tactically, emotionally, and -- dare I say -- spiritually.
Good art does that. It sparks a visceral connection. An experience that momentarily allows us to transcend our ordinary lives.
Whether it’s dance, poetry, literature, paintings or even good movies -- art makes us feel.
So this is how we came up with the tagline “Feel the Art.”
I invite you to share your comments on your own experience in feeling the arts. Tell us about a time you connected with the arts.