9 Social Media Job Search Success Stories
Jobseekers all over the world are getting increasingly creative in everything from building their personal brand to the way they conduct their job search, and with today's social media, anything is possible.
Here are 9 success stories from people who took job search risks, created their own paths, and succeeded in using social media as a tool to get a job:
Social Platform: LinkedIn
Candidate: Nicolette Weinbaum
Field: Marketing/Sales
Her story: Nicolette is a Villanova University freshman who recently proved her peers and all who doubted her ability to get an internship position as a freshman simply by posting a LinkedIn ad--for herself! The ad showed a picture, and the following 9 words: "Villanova Undergrad seeks summer internship. Driven, accomplished, dynamic, creative", as well as a link to a blog post outlining her skills and accomplishments. Nicolette paid $200 for the ad, and she has never come close to regretting it. The ad resulted in over 50 e-mails, a dozen interviews, a handful of new connections, and exactly what she wanted: a summer internship.
We interviewed Nicolette (listen here) and she told us about how surprised she was that something so simple went so far, and how effective an advertisement can be.
Social Platform: Twitter
Candidate: Bilal Jaffery
Field: Social/Digital Marketing
His story: Ever heard of applying for a job via a single tweet? Well, Enterasys hired and recruited Bilal Jaffery as their new director of social and digital marketing when he responded to Vala Afshar's tweet which read: "I am hiring a director of #marketing, focused on higher-ed; six figure salary, amazing team. Apply via Twitter. #jobs". How can you convince a company to hire you in under 140 characters?
"I decided to participate and submit my intention to apply on Twitter with the #socialCV hashtag, highlighting one of my articles from SocialMediaToday on social strategy," says Bilal. He has now been happily employed at Enterasys, all thanks to one tweet.
A few months ago, we interviewed Vala Afshar on CareerCloud radio (listen here) and he gave us his reasons behind deciding to go with a Twitter-job-application process. "Mobile and social is not about technology," he said. "It's about a lifestyle...and the very best talent who are hyperconnectd and social are going to look for companies that intersect their interest on social networks. You go where the conversation is."
Social Platform: Tumblr
Candidate: Stacy Lambe
Field: Content Editor
His story: Imagine making a meme from a picture of Hillary Clinton because you thought it would be funny. Imagine that turning into a blog. Now imagine Mrs. Clinton inviting you for a visit to the State Department and contributing to your blog. Then imagine traveling to NYC the next day to interview for editor at BuzzFeed. Well, all of this is exactly what happened to Stacy Lambe just over a year ago after he and a friend saw a picture of Hillary Clinton online.
After the interview, BuzzFeed’s editor in chief Ben Smith called Lambe with an offer. Lambe loves his job behind his computer, and now he works for a successful publication and gets paid to surf the web—his dream job.
Social Platform: Tumblr
Candidate: Neetzan Zimmerman
Field: Marketing and Blogging
His story: “The internet doesn’t go to sleep,” says Neetzan Zimmerman, blog master and creator of The Daily What. For years, Neetzan posted between 30-35 blogs daily, all while working a marketing job. Even when he finally quit to run the blog full-time and then some (7:30 am - 2 am), Neetzan still couldn't get enough. He wanted more.
After dedicating most of his day to the blog, he sold The Daily What and scored a job at Gawker doing exactly what he started doing for free. "I'm ready to go full capacity and give them a 30-post day, even after everybody's gone home," he says about his new employer. Surely a great example of a dedicated (and slightly obsessed) web surfer, Neetzan is proof that persistence is a key tool in today’s job search.
Social Platform: Blog
Candidate: Kiley Stenberg
Field: Marketing and Social Media
Her story: What's unique about Kiley Stenberg's social media success story is that the job she got was in an industry that she wasn't even working in. Kiley started a fashion blog simply to have as her very own "creative outlet". With the blog's success eventually came an opportunity to work for a local men's boutique in Des Moines called Badower's, where they wanted her help in opening a store for women.
Kiley says to "always write for yourself first." She started her blog as a personal project that she loved to do, and it led to a new full-time position. Everything from creativity to opportunity, Kiley creates her own and encourages other jobseekers to do so as well.
Social Platform: Vine
Candidate: Dawn Siff
Field: Management
Her story: How do you convince an employer to hire you in a mere 6 seconds? Well, ask Dawn Siff, who used the social media app Vine to make her own version of a video resume. In the video she says, "Journalist, strategist, manager, deadline Jedi, idea machine Dawn Siff". A little networking and that Vine video was all it took to convince the Economist Group that Dawn was the right candidate for the job.
Originally, Dawn filmed the video to challenge herself. Fortunately, her unique idea resulted in a new job, and a great success story to come with it.
Social Platform: Facebook
Candidate: Mariam Schembari
Field: Public Relations/Social Media
Her story: Similar to Nicolette Weinbaum, who posted an ad on LinkedIn to get an internship, Marian Schembari posted her ad on Facebook, and she directed it to a specific firm, HarperCollins.
The ad cost only $150 and opened the doors Marian needed in order to get job she wanted. Networks are some of today's most vital job search tools, and through the connections she made from her ad, accepted an offer. It's incredible to know, thanks to Marian's story, that there are people out there who are willing and able to help other people get their dream jobs.
Social Platform: Facebook
Candidate: Chris Putnam
Field: Computer Science
His story: In 2005, Chris Putnam created a Facebook virus as a prank with his friends that made Facebook pages look like Myspace pages. He got a message from Facebook co-founder Dustin Moskovitz explaining that his bug was also deleting user contact information. They messaged back and forth and became friendly, and when Chris mentioned he had an interview with a company in San Francisco, he was also offered an interview with Facebook.
Initially, Chris thought he would be met by cops at the "interview" but it turns out that Facebook's intentions were real, and a few days later he was a Facebook employee. Although not every story that starts this way ends this way, who knew a prank would result in a new job?
Social Platform: Pinterest
Candidate: Enid Hwang
Field: Social Media
Her Story: Pinterest's current community manager was also their 367th user. Enid Hwang developed an interest--nearly obsessive--in Pinterest when she first joined and explored the website. In the beginning, Pinterest had no HR department, and Enid e-mailed Ben Silbermann, cofounder. They met for coffee, and months later, Enid became Pinterest's 6th employee.
Enid's story is encouraging because it reminds jobseekers simply to find something they love to do and be part of it. With enough persistence and hard work, a job might just come of it.
These nine job search success stories featuring average social media users who used their own creativity to find their dream jobs have proven that anything in today's job search world is possible. Keep social media in mind in your job search--it can't hurt!