Jan 1, 2025
Price Tag - $29
Font 1: ITC New Baskerville Pro
Designer: John Quaranda, ITC
Distinct features: Downwards pointing serif at the end of 2, rounded 9 tail instead of arc, double line dollar sign, varied font weight
Font 2: Futura (PT Medium)
Designer: Vladimir Yefimov, Paul Renner, and Isabella Chaeva, ParaType
Distinct Features: No tail on u, all lowercase letters with stems except t reach the cap height, thicker regular weight(as opposed to say Century Gothic), ~1/2 cap x-height
#font identified#itc new baskerville#category: serif#class: transitional#futura#category: sans serif#class: geometric#fonts#typography#damn baskerville for having so many variations...i finally narrowed it down to baskerville pt but it only had one line on the dollar sign#until i gave up and googled it bc i figured it was also the brand's logo#i'm counting it as a win tho