Skout PR b2b client coverage: vielife
The last couple of weeks have been hectic at Skout PR but it has been more than worth it with some excellent client coverage coming through, especially for our client vielife, the online health and wellbeing solutions provider!
Months of hard work from Skout PR and vielife has finally paid off with the client receiving fantastic coverage based around a story taken from a sleep data sample of 40,000 Britons. The figures show that over 1 million of us don't get any where near enough sleep and are living our lives in what has been coined a 'sleep drunk' state!
Dr Tony Massey, chief medical officer at vielife, was on hand to elaborate on this very serious but often overlooked health issue and an exclusive interview with The Observer led to a great piece of coverage on p6 of The Observer on the 1st April.
Popular with the nationals, it was also covered online at The Guardian, The Mail and The Daily Express and was even debated on BBC West Midlands after a live interview with vielife spokeswoman Jess Colling.
Elsewhere saw coverage at Human Resources and People Management and whole host of other trade and specialist publications.
Want to know why this story was so popular? Then check out the latest blog post from Skout PR managing director Rob Skinner. He gives us an insight into what makes the best PR stories and explains how at Skout PR we always leave no stone unturned when helping our clients discover their most precious PR assets!
