9 Proven Ways To Increase Customer Engagement On Your Website
In Today’s Digital era, Any online business owner's main focus is to increase customer engagements on your website!
Any business to succeed the important contributing factor is sales, So how does a sale happen? Sales happen when a customer is interested in the product or services you are offering on your website. The two most important things from a sales perspective are Customer Acquisition Customer Retention When users visit your website they should appreciate your content enough for them to stay on the website, absorb and convert. They will spend more time on your website only when they are engaged through various forms of interaction i.e. ease of use and navigation, appealing content that caters to your audience and speed at which interaction takes place. If the user is engaged, the chance of user becoming your customer is high. After a successful acquisition of a customer, it’s your responsibility to understand his needs and engaging him enough so that he/she is retained and becomes a loyal customer. A loyal customer always promotes your product or service through word of mouth that brings in more business and eventually more business contributes to your revenue, growth. With the explosion of the internet, Business has evolved from brick and mortar to online means. Likewise, the customers have a lot of options to choose from through searchability and accessibility of the internet. It’s the duty of a business to keep the visitors of your website engagement which directly contributes to the growth and sales of your product/service. This article outlines 9 proven ways to increase customer engagements on your website. 1. Website speed: According to Machmetrics survey, the average load speed of the website varies from 8-11 seconds. So does the speed of your website matter? Yes, Google and other search engines penalize your website for being slow and so does the users. As per one research conducted by Google, the average speed of your website should be under 3 second and if not your users leave your website and may not return back. A few techniques that might help you to increase your website speed are. Image compression Enabling browser cacheUsing the content delivery technique 2. Blogs: One of the most proven and effective ways of engaging with your customers are Blogs, They are the means of educating your customers about your product or services. You can share case studies of your product/service that helped to solve their problem. According to the Content Marketing Institute, 77 percent of Internet users read blogs and small business get 126 percent lead growth as they tend to increase the trust among your customers or audience. The combination of eye-catching phrases and images in your blogs drives more traffic to your website. 3. Linking content: The better the quality of content your website has, the longer you tend to keep your customer and the longer you keep the customer engaged, the chances of conversion are more. Try linking your content as much as possible and try not to overdo it. In your article, try linking your product/service detail pages. The second way showing the related posts, trending posts in a place where it would attract the attention of the reader. 4. Social Media Postings: Due to the penetration of the internet in far fetched places, people became very active in various social media channels like Facebook, Twitter, Instagram, YouTube, Linkedin, Pinterest. Make it a habit to publish posts at regular intervals on these platforms for keeping users engaged by your brand and keep an eye on how your product/service being performed in terms of reception through social media platforms. 5. Loyalty programs: Loyalty programs tend to exist for a long time for rewarding their loyal customers. Any customers love to get rewarded for their engagement with a company or brand. The typical example of this kind of program is the credit card companies offering reward points for customer monthly spend and loyalty. On the accumulation of enough reward points, a customer can place an order from a wide variety of categories ranging from shopping vouchers to ordering a recent electronic gadget. Similar programs are offered by e-commerce websites to keep them returning to their website which would increase the spending habits of a customer and at the same time loyal to them. 6. Discounts: Offering discounts in one great way of engaging with the customers. It’s the mindset of a customer whether it’s existing or new to buy a product/service at a lower value than its original. Companies giving huge discounts on various occasions like New Year sales, Independence day sale or Thanksgiving sale not increase their sales but also a way to give away old stock. 7. Customer Reviews: Customer writing online reviews is proposed to have a positive impact on new customer engagements. You must try to offer incentives for new customer reviews for their time, dangling the carrot of reward might tend to increase the number of positive customer reviews of your product/service being offered. Try to feedback for all the reviews tend to increase the trust factor of your would-be customers and in turn conversions. 8. Community Forums: One of the best ways to interact with your product/service with your customers is through community forums. To increase engagement, increase the number of platforms to interact with your customers like Facebook, Instagram, etc. This would decrease the cost of building and maintaining community forums on your website. These forums tend to increase the customer to customer interaction thereby sharing each other's knowledge of product/service is benefitting them. 9. Chat Bot: Add a chatbot to the home page of the website can have all your customer’s questions answered in real-time. The customers do not have to wait for an email or phone call thereby increasing their satisfaction. The ability to engage with your customers in real-time makes the chat a valuable customer support tool. Conclusion: We have covered 9 effective ways of boosting user engagements to your website. Many of the ways are often are easy to implement and are overlooked. Having a website that is faster, easy to navigate and easy to use to keep your user engaged. As there is a saying in Digital Marketing "Content is king", producing great content is also important for keeping your users engaged so as to increase longevity. Finally, our utmost goals are to keep users as long as on the website to take the desired action - Subscribe for a service/product, Contacting us, Newsletter signup. Read the full article