#clooci creative

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See every Monday as a new beginning. Embrace it! :) ~ ChumChum #OkiiQuotes

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Q: What’s the strongest vegetable? A: A muscle sprout! ~ Buttercup #OkiiJokes

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Tips on how to use Google Plus:

Google Plus is one of the fastest growing networks so don't ignore it when putting together your social media sharing plan! Facebook and Twitter are useful but Google Plus can help your search rankings so don't neglect it.

If you are unsure of what to post on your newly adopted Google Plus profile here are six posts to attract (and keep) an audience:

Industry articles & links

If someone is in your circle it means you are offering something of interest to them. Posting articles that are relevant to your industry and context will always be well received - and hopefully liked & shared.

Questions

Getting to know your followers is always a good idea as it helps you to post what you know they will like but most importantly it will help to build a bond and make your followers grow a sense of loyalty for your brand.

Photos

We all love a good photo! keep it relevant to your industry and don't stray too far from your brand ethos and it is guaranteed to fair better than written text. Everyone responds better to a visual post than a mere written one - fact!

Videos

Videos have become hugely popular simply because they help us to visualise a story better than text ever could - they are also sometimes quicker than reading a piece of writing. Which reminds me: keep them short! There is a reason Vine and Instagram limit their video to just a few seconds.

Quotes

Quotes appeal to most audiences - they can inspire, motivate and lift spirits. A relevant quote should get you the likes and shares you want.

Google Plus Tips

Strange as it may sound, tips on how to actually use Google Plus - or in fact any other social media outlet do very well with audiences of all ages. We live in a society where most people want to grow as a brand and we do a great job of marketing ourselves wherever possible. A few tips on how to achieve this will be well received and may keep followers coming back for more.

If you want help getting your social media strategy into place then get in touch with Clooci Creative.

#MakeThingsFun

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Q: What do you call a thieving alligator? A: A crookodile ~ Papa #OkiiJokes

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Q: What is square and green? A: A lemon in disguise ~ Okii-bot #OkiiJokes

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Ways to improve customer retention:

1. Customer Satisfaction

First, find out exactly how much satisfied customers are worth to your business. This is a very important step, because increased understanding of the financial benefits throughout your team increases the likelihood that your satisfaction initiatives will be successful.

Lost revenue:

How many customers have not returned?

Lower spend. How many customers spent less this year than last?

Gained revenue:

How many new customers joined on personal recommendations?

How much did you earn from additional purchases customers were happy to make on your recommendation?

Remember – don’t just count the annual revenue, but the lifetime value. This will give you the minimum value of customer satisfaction to you.

2. Customers come first - always

Customers want simple, transparent and fair pricing that makes them feel like they’re getting value for money. Don’t confuse them with lots of options and reels of features.

Customers don’t see the value in the latest feature development unless it means a tangible improvement for their business.

They need your clear direction in how to best make use of your product or service to help them hit their business goals.

If customers email or call you, respond as soon as possible or they may become very annoyed at being ignored.

Keep customers in the loop on any improvements you’re making to fix their issues, or increase the functionality of your product or service.

3. Find & fix problems

You’ll only ever know for certain whether a customer is happy enough to stay loyal and recommend you to their friends and colleagues if you ask them.

For many online businesses, asking customers face to face is impossible, and even then – personal relationships with customers can create bias in their feedback.

To solve this problem, find a way to make it easy for customers to deliver feedback in a low pressure way.

We suggest collecting customer feedback via a short online form immediately after every interaction – whether that be a monthly invoice, product purchase or customer service call. The trick is to find a way to reduce the awkwardness for customers.

Because the event will just have happened, you’ll be able to take steps to rectify any problems the customer has had, giving you a chance to intercept issues which might lead to lost customers.

4. Have a whole system in place

Use this post to guide you into getting on track to improving customer satisfaction, retention and revenue, then start systematically integrating it throughout your company:

Define values and company culture, from top to bottom. Become known for putting customers first.

Constantly measure customer retention and referrals to ensure both are increasing.

Consistently collect customer feedback at relevant times, act on it to fix issues and share the feedback with your entire team.

Promote your feedback in the form of reviews on your website to win new business through social proof.

#MakeThingsFun

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Communication in business:

There are so many communication tools to help you grow your business - make sure you are making the most of them!

Face to Face

Nothing beats face to face communication. It eliminates assumptions, allows for body language, and enables real-time give and take.

This medium is almost always the most effective way to communicate. It’s especially important for striking new business deals and acquiring new clients. Face time is also a great way to deliver feedback, performing annual employee reviews, and resolving conflicts.

Phone

If meeting face to face is not an option, and a video service such as Skype is not available, then a phone is the way to go. Communicating via phone is also great for answering questions, gathering information, and having discussions not involving the whole team.

When using the phone, be sure to turn your entire attention to the caller. Don’t multitask! Also, answer the phone only if you have time to talk. Otherwise, let calls go to voicemail. Speaking of voicemail, be sure you check yours regularly, and return calls promptly. If you’re going to be out, consider recording an outgoing message to communicate this. And when it comes to leaving messages on other people’s voicemail, keep things brief!

Email

In the fast paced society we now live in it is perfectly reasonable to communicate via email. Keep emails professional and to the point - nobody has time to read long winded essays (if it is a complicated matter the pick up the phone instead).

With today's technology an email is treated in the same way as a text message so reply promptly and check your emails as often as possible. Most people do expect an email to be replied to within 24 hours. If you cannot be available on your email account for whatever reason be sure to set up an away reply message so that clients, customers and staff do not feel ignored! If you have various email addresses to keep an eye on make your life easier by setting up all your accounts on Outlook so that you can check them all easily and frequently. Don't forget to also set up your mail accounts on your iPhone or android phone so that you can keep up to date with email communication on the go.

Need further help to grow your brand?

See what our creative team can do: www.cloocicreative.com

#MakeThingsFun

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What do you call a bruise on a T-Rex? A dino-sore! ~ ChumChum #OkiiJokes