Six weeks ago Marks & Spencer launched the Shwopping recycling initiative - embracing the idea of giving something when you buy something. The "buy one, give one back" campaign collaborates with Oxfam in a bid to change the shopping behaviour of consumers once and for all.
The results have been pretty impressive so far - with half a million used and unwanted items having already been shwopped (which works out at the equivalent of eight items a minute).
In a bid to reach the million mark, this weekend customers are being encouraged to shwop some more with a special money off event from June 21 to 24. Customers will receive a £5 money-off voucher when they spend £35 more on fashion in-store.
Read more: http://www.vogue.co.uk/blogs/the-green-style-blog/2012/06/marks-and-spencer-shwopping-results
