Attention conservation notice: Line-by-line takedown of an obviously wrong take. Probably a waste of time, but it felt good to write. CN: toxoplasma, uncharitable
http://satanicdoki.tumblr.com/post/168132402665/morphodyke-advertising-is-so-normalized-we/embed
This is incredible. Let’s take this from the top:
advertising is so normalized we rarely talk about what it is and what it does
it is designed to catch your attention on a subconscious level, to utilize all known tricks of psychological manipulation to implant a subconscious desire toward a certain commodity,
No??? Advertising is there to a) alert you to the existence of the product, b) tell you who the product is for, and c) tout the superiority of its product. Budweiser doesn’t need to fucking hypnotize people into drinking their beer, just remind people that it exists.
which it does by catering to the desire-structure of the most socially dominant, meaning that it at all levels structurally reinforces white supremacy, patriarchy, cis supremacy, heterosexuality, ableism, antisemitism, classism, islamophobia, settler-colonialism, etc, etc.
As we all know, society is entirely dominated by straight cis able-bodied white men who hate women, the LGBTQ, and ethnic and religious minorities. This is why advertisements never depict ethnic minorities or gay couples.
it is a massive worldwide concerted effort at brainwashing and behavior modification to serve the desires of the ruling classes.
This is awfully strong language to use for “our paper towels are 80% stronger than the leading bargain brand.” I wonder if the local businesses I see ads for know they’re part of the ruling classes. Damn petty bourgeoisie. Off to the guillotine with them, I guess. Sorry Bill, but trying to let people know about your selection of musical instruments was all just a sinister effort to lull them into complacency.
this isn’t some secret or conspiracy, that’s literally what it openly aspires to be, just framed in other terms.
Man, I bet all those marketing people outside of the Western world are gonna feel silly when they realize they joined a field openly dedicated to promoting white supremacy.
and we learn to treat it with blasé disregard because of its omnipresence. but it is deeply psychologically damaging to us.
O hai Adbusters. Do tell us how billboards cause us psychic harm.
it is driving the divides between form of life, data self, social self, embodied self, addictive drives, survival drives, etc that is rendering us all increasingly unstable.
I bet it’s increasing our body thetans too. Man, I’m never gonna make Clear at this rate! Seriously though, this is gibberish.
it is trying to turn us into things we are not. it is trying to shape how we talk and think, and what we talk and think about.
and you can see it working. you can see the effects on people, see them being restructured away from certain drives and towards other, more productive or consumptive or self-destructive ones.
Yup! Just like how communist propaganda in the USSR molded its populace into obedient, hardworking new Soviet men who continue to this day to support the communist system- Hold on...
it grows reactivity, it grows addiction culture, it grows abuse culture. it alienates people from themselves and each other.
More buzzwords. Gosh, it sure does suck how seeing Tide ads destroys our sense of connection with other people. “Addiction culture”-wise, you could probably make an argument around ads for tobacco and alcohol increasing abuse of those substances, maybe tie it into the opioid epidemic somehow, but I don’t think OP is equipped to make that argument.
it subverts and corrupts the radical potentials of new media. it is pervasive and reinforced by the military-industrial death machine.
“As I have tried to show, modern writing at its worst does not consist in picking out words for the sake of their meaning and inventing images in order to make the meaning clearer. It consists in gumming together long strips of words which have already been set in order by someone else, and making the results presentable by sheer humbug.”
advertising is designed to cultivate stockholm syndrome relations to capital. identification with the abuser.
See, this is actually an interesting angle, if not one I’m inclined to agree with, but instead of explaining what they mean or trying to back it up, OP ends the post right there, one half-formed thought at the top of a pile of anger and conspiracy theories. How the everloving fuck does this have 950 notes? Is OP themself a master of brainwashing? No. OP is angry, and so it gets reblogged by other angry people, people who share OP’s anger and (hopefully) agree more with the spirit than the letter of their words, and people like me who are angry at the OP, who got bit by the damn toxoplasma bug and can’t help but respond. That’s a hell of way to manipulate people into spreading your message. Why haven’t advertisers caught on yet? Stupid ruling classes, so inefficient...












