#col'cacchio

[recursiveenigma]

Just had a fantastic breakfast at Col'cacchio. Clearly they're not only about pizza anymore.

[selinbilgindm]

Col’Cacchio

Col’Cacchio started a #PriceSlice campaign on Twitter for engaging the community. Twitter was well suited for this campaign, because Col’Cacchio knew that their customers used social media a lot and thus used Twitter. Twitter has a function where you can see which hashtags are trending. The more people tweeted, the more discount followed, and more awareness for the brand is created. Hashtags were useful for this campaign, because monitoring them is easy. Not only is it easier to monitor for the company but also for all Twitter users, which creates even more awareness for the brand. Because of the campaign, more people went to the store and got their discount. This causes a chain affect, because more people will want the discount. And thus an offline and online interaction is created.

The site the Guardian support social media, by showing their own social media accounts. The site shows the top 10 most viewed articles. People are able to subscribe to the paper or sign in on the site. Companies should be transparent for the customers to trust them. Via social media comments can be posted about brands, which can cause either improvement or harm for the brand. Transparency has accelerated the use of social media for marketing, because people can respond immediately when there is something to say. When using social media for advertising, only an add is post and no interactions take place. When using social media for marketing, however, a lot of interactions take place. The benefits are that social media is a big platform almost everyone, worldwide uses. This is at the same time a challenge, because this means the other brands will promote on this big platform too, in which the company has to make sure, their brand stands out.  

[emarketingmoduleauas-blog]

The popular South African pizzeria chain Col’Cacchio created a unique and innovative social media strategy. They did this by encouraging people to tweet about their company to get a discount on the pizza’s. The campaign turned out to be a great success. After one hour their hashtag #PriceSlice was trending in Cape Town and within three hours both @Colcacchio and #PriceSlice were trending in South Africa.

Posted by: Michelle Meijerink

[demgroup1-blog]

In class treated cases

The Col’Cacchio case:

In March 2012 Col’Cacchio launched together with Quirk a Price slice twitter campaign.  The concept of the Price slice campaign is really simple: the more twitterusers tweet #PriceSlice, the more Col’Cacchio will discount their pizzas. 

The twitterusers could check the thermometer on the Price Sllice page on http://www.colcacchio.co.za/ to watch the “temperature” in the oven rising and the prices of the pizzas dropping.

The campaign was such a succes that within only 3 hours, 500 tweets had been tagged with #PriceSlice and @Col’Caccio and both were trending in South Africa.

The Superbowl case:

During the superbowl a team of social media strategists, analysts and tech-savvy volunteers spent weeks monitoring the digital superbowl fan conversations while working out of a 2,800-square-foot command center in downtown Indianapolis, which was run by digital marketing agency Raidious. 

With some 150,000 people expected to flood downtown Indianapolis for Super Bowl festivities, the command center functioned as an innovative way to keep football fans informed and under control. They chimed in as needed via Twitter, Facebook, Youtube and Foursquare.

The command center had a direct reach of about 49,000 people in the Indianapolis area over Facebook, Twitter, Foursquare and YouTube. Overall, the command center delivered some 1.8 million online impressions each day for the Indianapolis host committee. The team used advanced search tools and analytics to identify fans in need of help by indexing key words and phrases. 

By Dylan Spoelder, Justin wedekind, Sophia Termaat, Mahesh Vasani and Melisa Wierenga

[emarketingibms-blog]

Discount #hastags

Yeah that’s right, dicount hastags. The fast food chain Col’Cacchio used a hastag that influenced their prices. How more people would post a tweet with the hashtag #PriceSlice, the more the price of their pizzas would decrease. The reason behind this hashtag was not only give their pizzas away more cheap, but also to create more brand awareness and to increase in-store sales.

The mechanism of the campaign was rather simple; you do something for us, we do something for you. You could follow this all on the site, so you’d know when to go and get your pizza at the cheapest price possible! Who wouldn’t want that! It started in Cape Town, and it was so successful it was trending within three hours. This shows how fast something can get seen, tweeted, followed, liked, used, retweeted and so on. The great thing about online platforms is that it enables their users to: - Create and engage social networks - Create and share content - Bookmark and aggregate content - Connect to physical locations and contacts - Use other Internet users’ preferences to find content

The best thing actually about this all is that it is free! And what could be better than to combine free social media to get cheap pizza!

Tim Pullens