1. Why was Twitter well suited to the Col’Cacchio #PriceSlice campaign?
Col’Cacchio knows their most popular customers are using social media and uses Twitter to get their customers to tweet ‘’#PriceSlice’’, in order to get a discount on their pizza. Twitter was well suited, because of a function that shows, which hashtags are trending and has a huge platform of users. More tweeting means more discounts. This caused to the following things; more people tweeted about the company, more followers of the page of the company on twitter, and people created Twitter accounts to tweet about the company. Thus, to get discount on their pizza the brand awareness of Col’Cacchio increased. Col’Cacchio has targeted their market the right way. Furthermore, Twitter is well suited, is because Twitter makes it easier to monitor customers’ behaviour online. Col’Cacchio can respond easy to its customers. This ensures to a better connection with their customers.
2. How were hashtags useful for this campaign?
Monitoring hashtags is easily done. The hashtag #PriceSlice was trending in Cape Town and in South Africa. This ensured that a lot of people were talking about it, and more people would have noticed it. By seeing it via follower’s people will try themselves. This will ensure for more followers and more brand awareness. This whole process ends up with more customers.
3. Comment on the interaction between offline and online touchpoints used in this campaign.
More customers in the store, means more customers asking for discounts and tweeting the hashtags online. The offline store shows how effective the campaign was. When more people are talking about the company online via Twitter, more people will get to know the company. They will show herd-behaviour and will start searching for the company.
1. Visit www.guardian.co.uk. List the ways in which this print publication is embracing social media.
The ‘guardian.co.uk’ website gives their visitors the opportunity to share their articles via Facebook, twitter, Pinterest, WhatsApp, Facebook Messenger etc. by logging in on the site, visitors can comment on the articles. Customers have to register themselves to be able to log in later and, therefore, share personal information, which is used by companies to collect data about their customers and adapt their strategies to that data.
2. Why is transparency so important to marketing using social media? Has this halted or accelerated the use of social media for marketing?
When companies are transparent it is easier for visitors to share negative information. Vague suggestions or options can lead to negative comments of customers which will be shared with customers’ communities and eventually give the company a bad name.
Nowadays for customers it is easier to click away websites, that they are not interested in.
As well, investors are interested in how well a company is doing and this is only possible when companies are transparent.
Transparency accelerates use of social media for marketing. If companies are not transparent, negative comments will overrule the positive ones and that will affect reputation of the company or a brand negatively.
Companies should be honest and truthful. If a customer comments negatively or there is a problem, companies should be able to react immediately, which can be done by a special team set up to deal with these issues.
3. What is the difference between advertising using social media and marketing using social media? What are the benefits of social media to each, and what are the challenges?
The difference between using social media for advertising and marketing is the amount of interaction that is used. Using social media for advertising is a one-way communication where a company informs customers about their products or services. Advertising is a part of marketing.
Using social media for marketing is a way of communicating with a company’s customers by interacting with them. Information comes from both sides and companies connect with customers and understand what they want and need, which will become the input for the product.
Besides, social media is being used to monitor and gain data about customers that is used in the development of the process, from idea creation, to production to the actual selling.
