On-Demand Elasticity & Agility Benefits Drive the Popularity of Cloud Based Unified Communications as a Service
Appeal of the cloud business model as an affordable, scalable and easy way to deploy UCC strategy is poised to drive the global market for Cloud Based Unified Communications & Collaboration as a Service to reach US$17.8 billion by 2022.
Enterprise communication has today become highly fragmented and complex with the potential to become an overwhelming mess until unified and managed adroitly. Stand-alone use of multiple digital communication services can make communication and collaboration for businesses less efficient & productive, more complex & expensive to manage and maintain, since management requires more time and resources on several diverse infrastructure. Despite the strides taken in the field of communication, employees continue to face challenges and productivity killing bottlenecks that thwart instantaneous communication like delays in communication, email overload, and inability to contact people when needed. To overcome these challenges and effectively tap into all the benefits offered by each modality of communication, organizations are adopting unified communications and collaboration strategy to take out independent silos of communication and collaboration and integrate them into a single, coherent and centrally administered platform.
Given that in-house deployment and management of unified communications and collaborations (UCC) is becoming unsustainable, both from an operational and financial point of view, there is a growing interest surrounding the ballooning concept of Cloud Based Unified Communications and Collaborations as a Service (UCCaaS). In this type of provisioning model, storage and management of variety of communication and collaboration software, applications and other virtual UCC elements and associated data, are carried out by third party cloud service providers on remote cloud servers, which are then provided to clients as a service over an IP network on a recurring revenue based business model. By provisioning communication and collaboration software and applications hosted on external cloud servers over the Internet in a shared & multi-tenant architecture, cloud based UCC is the most cost effective service delivery model. The cloud provides the disruptive ability to scale up and down deployments and add or remove new capabilities, features and functions as per need, thereby offering maximum leverage in terms of cost rationalization.
Major factors driving growth in the market include growth in enterprise cloud spending especially public cloud services; increased investments in cloud computing as a green IT technology; rising adoption of enterprise mobility & BYOD strategies and the resulting need for a dynamic and flexible UCC deployment model; rollout of high speed mobile networks that make low latency unified communication cloud service models commercially feasible; and the emerging popularity of hybrid cloud as a preferred deployment model for UCC.
As stated by the new market research report on Unified Communications as a Service (UCaaS), the U.S. represents the largest market worldwide. Asia-Pacific ranks as the fastest growing market with a CAGR of 18.9% over the analysis period, led by factors such as growing base of SMBs who are prime adopters of cost-effective cloud technologies; and emergence of cloud ready Asian countries and their dominance in driving the next wave of disruptive cloud service offerings in UCC.
Major players in the market include 8x8 Inc., AT&T Inc., Avaya Inc., BT Group plc, Centile Telecom Applications, Cisco Systems Inc., DXC Technology Co., Fuze, IBM Corporation, Microsoft Corporation, Mitel Networks Corporation, NTT Communications, Orange Business Services, RingCentral Inc., Verizon Enterprise Solutions, Vonage, and West Corporation, among others.
The research report titled “Unified Communications as a Service (UCaaS) - Market Analysis, Trends, and Forecasts” announced by Global Industry Analysts Inc., provides a comprehensive review of market trends, issues, drivers, mergers, acquisitions and other strategic industry activities of global companies. The report provides market estimates and projections for all major geographic markets such as the US, Canada, Japan, Europe (France, Germany, Italy, UK, Spain, Russia and Rest of Europe), Asia-Pacific, Latin America and Rest of World. Key segments analyzed include Collaboration Application, Telephony, UC Application, and Contact Center.
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