#collateraldesigns

[jamesgilmercommstudio]

Collaterals Final

The final collateral for the Collateral part of Asset & Collateral (Pages 20 - 28). References follows this.

[jamesgilmercommstudio]

Twitter Mockup

I wanted to create multiple social media platforms for my campaign to show that the campaign has a wide reach over multiple platforms.

[jamesgilmercommstudio]

Twitter Post - He'll Be Right

[jamesgilmercommstudio]

He'll Be Right Twitter Profile

I wanted to include more social media than just Instagram, so I have created a twitter profile for my campaign. It also gives me a reason to use my new character design.

[jamesgilmercommstudio]

New Character Illustration

I needed a new character design for my document, so I made this one of a man folding his arms. I plan to use this in my twitter digital collateral.

[jamesgilmercommstudio]

Updated Crew Necks w Tag

[jamesgilmercommstudio]

Updated Shirts

I received some feedback about this collateral based on the typeface as well as the branding.

The concern with the typeface is that it is completely isolated from my other designs, but because I have used it in a clothing design, rather than a branding design, it passes.

The other concern is that it didn't actually show the branding of He'll Be Right, so my solution is to show the tag with the HBR logo on it.

[jamesgilmercommstudio]

Updated Tote Bag

I also updated this design with a statistic on the other side that I used in my other version of my bus stop poster.

I actually received some negative feedback on this design and was told that it could be perceived as a sexist design rather than an encouraging design. After hearing this, I went to ~10 other people and asked what they thought about the design, as well as if it could be perceived as sexist.

The feedback I got about the design is that the whole point of the campaign is that it's a play on words of the phrase 'She'll Be Right', and that removing this design from my campaign for being sexist could realistically undermine the whole campaign. This is why I have chosen to keep this design in my campaign.