1. What is Factbytes?
Factbytes is a joint project of the UP Advertising Core and the UP Communication Research Society that aims to popularize the use of social research in the planning of activities and initiatives of UP Diliman students through the weekly release of infographics presenting findings from UP Diliman-related studies.
2. Are you an official UP initiative, like the CRS Team and the DILNET Helpdesk?
No. Factbytes is an initiative led by UP Diliman Students - specifically members of the UP Advertising Core and the UP Communication Research Society.
3. What is your primary objective?
We aim to provide relevant information that student orgs and other interested parties can utilize when planning activities by publicizing findings from studies concerning UP Diliman students. However, our pilot study, the UP College Stereotypes, is not taken from a thesis or class paper; it was conducted by UP Communication Research Society for the specific purpose of generating interest in Factbytes.
4. Where will you get the studies?
The studies we will publicize in the future will come from colleges and departments that conduct social research. We will then filter them based on relevance to students of UP Diliman.
FAQs about UPD College Stereotypes:
1. What statistical methods did you use?
We used only descriptive statistics, which means that the results are true for the pool of respondents but are not necessarily true for the entire UP population.
The use of the term “significant” in our first three graphics was a wording mistake.
2. Why do you view college stereotyping as "relevant market knowledge"? Are you not simply endorsing, reinforcing, and tolerating stereotyping?
Stereotyping reveals how people perceive others. This perception affects the attitudes, values, beliefs, views, and interests of individuals toward particular groups depending on the extent to which they hold their opinion as true. Because thinking influences behavior, psychographics – basically the study of how people think, act, and feel – is being used extensively in market research to determine how advertising strategies can become more efficient or how products can be improved to better suit the demands or values of customers.
In UP Diliman, this may be primarily useful in the packaging of campaigns – be them advocacy or profit-oriented.
Factbytes, meanwhile, do not necessarily endorse the stereotypes; in fact, we bring them to public light to enable students, organizations, or even councils to consider activities or measures that may seek to eliminate problematic perceptions others have of their college or to capitalize on their popular identity. Meanwhile, to say that Factbytes is reinforcing UP college stereotypes is presumptuous as we do not repetitively release a graphic for just one particular college and our reach is currently very limited. Also, individual stereotyping needs no tolerance as it is contentiously a natural part of our cognitive behavior.
3. Were the traits taken from the respondents?
No. The 25 pairs of opposing traits that can be seen at upfactbytes.tumblr.com, and from which the stereotypes were determined, have been provided in the questionnaire. Thus, the stereotypes that have been confirmed by the survey to be true for the pool of respondents may not be all the stereotypic traits they associate with a given college.
4. How were the "random" respondents chosen and how did you gather data?
50 classes were taken from the CRS website through a raffle using random.org. They were then assigned to UP CommResSoc data gatherers who went to these classes and asked a maximum of ten students from that class to answer the stereotype determination questionnaire. Due to rejections, voidances, class holidays, and other factors, only 267 students were able to participate as respondents. The entire process can be found in the write ups on upfactbytes.tumblr.com.