https://www.youtube.com/watch?v=02I_uxOgBoM&feature=youtu.be
This video was created as part of a course requirement for COMM 2F00 at Brock University. I will be discussing the three things that I learned with regards to New Media throughout the class.
I am using a female automated voice for this video as a comment on one of the things that I learned through this course. People use the internet and New Media in order to communicate. This communication is often done with an absence of human contact and many people say things that they would never even fathom saying in face-to-face communication. This automated voice represents that anonymity and the protection that the online universe provides people – for better or for worse.
The first thing that I learned was just how dominant New Media is. I’m not naïve, I did realize before what a strong impact New Media has on society. However, after really being forced to think about its incredible power and influence, it took on a whole new light for me.
I’ve been familiar with a great deal of social media sites and their uses for many years now. However, one new social media site that I was introduced to during this course is “GetGlue” which essentially lets people comment on television shows in real time. Before I started to use this site, I was always the type of person who scoffed at others who used such sites to communicate such seemingly trivial ideas. However, after using the site, I started to “get” the appeal.
Using “GetGlue”, I was posting comments about television shows that I was watching. Most of my posts were a combination of humor and sarcasm. Almost immediately after posting them, other people commented on them and really seemed to be enjoying them. Before I knew it, the shows were over and I had posted a lot of comments. I realized that I had been sucked into this online world and was really feeding off of the positive and immediate feedback that I was getting from it.
The bottom line is that my experience with “GetGlue”, amongst other applications I used for the course, really made me aware of the extensive and intense power of New Media. This adds to Fabio Josgrilberg’s discussion in his article, “A Door to the Digital Locus: Walking in the City With a Mobile Phone and Michel de Certeau”. In the article, Josgrilberg states that everybody (including those who are not directly involved with the technology itself) has been affected by the social changes caused by communication technologies.
The second thing that this course made me reflect on with regards to New Media is the extent to which media is used to “track” us. Whether it is our online purchases, musical taste or viewing experiences, I learned that we are monitored far more than we might think.
An example of this comes from the article “How Social Media and Streaming Have Influenced the Music Industry”. The article states that, “Some bookers won’t even say “yes” to a performance unless a certain number of likes have been reached.” These “likes” are all tracked through social media in a way that older methods of surveying and opinion polls could never even fathom.
At one point, I was looking for a specific type of jewellery on a site like Etsy or Amazon. All of a sudden, I noticed that a great deal of the ads that were popping up on unrelated sites that I was using were specific to that type of jewellery. This struck me as both genius and extremely disturbing all at the same time. It also made me wonder how many people are unaware that this type of tracking exists and about the influence that it can exert over people.
The third thing that this course made me think a lot about would have to be the reasons why young people are so dependent on New Media. At any given time, either my laptop or my cell phone is in my hand and tabs for things like Skype, Tumblr, Facebook, and Reddit are open in my browser. One of the first things I do when I wake up is look at recent posts via my phone that I keep right beside my bed while I sleep.
I know that I am not alone. I know that what I do online is even minimal when compared to a lot of people in my peer group. So, should we be ashamed of our attachment to New Media? Well, if all we are doing is tracking the Kardashians, then maybe, but otherwise, no. New Media opens doors. It provides us with countless opportunities to learn, to grow, to connect. The problem is often the WAY in which we use New Media, not the fact that we use it.
When I hear stories that my parents or older relatives tell about what their lives were like before New Media, I honestly feel very fortunate. The things that I am able to do and the information that I have at my fingertips would not have even been an inkling in their minds when they were my age. Yes, today’s youth is constantly attached to computers and cell phones, but when used for the right reasons, I truly don’t think that this is a problem. New Media is the present and the future and we must keep up with it in order to stay relevant, to keep informed and to move forward.
Lastly, I could not conclude this video without sharing a few cat pictures. Anyone who knows me is aware of my affinity for sharing cute pictures. It’s one of the few quirky, non-academic activities that I partake in online that is just a fun way to spend a bit of time relaxing. Enjoy!